performance

SEO News

Google Ads Share Ad Preview For Performance Max

Google is now rolling out the ability to share ad campaigns within Google Ads for Performance Max campaigns without the…

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SEO News

Google publishes Performance Max developer guide

Google released a dedicated guide for developers called the Performance Max developer guide. The document is aimed at helping developers…

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SEO News

Microsoft unveils key Performance Max updates and Smart Shopping sunset timeline

Microsoft confirmed the timelines for the introduction of key automated features like conversion value rules and video assets to Performance…

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SEO News

Content Performance: 19 Metrics to Track Your Results

​​​What Is Content Performance? Content performance refers to measuring the impact your published content makes on your target audience as…

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SEO News

2024 SEO Tools & Tactics To Refresh Your Strategy & Boost Performance

This post was sponsored by Ahrefs. The opinions expressed in this article are the sponsor’s own. With AI taking the…

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SEO News

Optimizing your Performance Max campaigns with Google Ads, GA4 data

Performance Max ads have been touted as an efficient way to manage Google Ads across multiple Google-owned channels, making campaign…

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SEO News

How To Use Big Query And GSC Data For Content Performance Analysis

If you’ve always been in awe of folks using the Google Search Console API to do cool things, this article…

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SEO News

Website Health Checkup: Maximizing Technical SEO Performance In 2024

In today’s digital landscape, a healthy, technically sound website is the key to SEO success.  However, ensuring your site is…

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SEO News

How to analyze Performance Max search terms insights for PPC success

Performance Max campaigns have become incredibly popular among PPC advertisers due to their automation and simplicity. However, one consistent pain…

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SEO News

Microsoft Ads introduces faster and easier access to performance data

Microsoft Advertising launched a new tool called Insights Navigator, designed to provide faster, easier access to key data insights and…

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