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Microsoft’s Audience Network expansion: Higher CPCs, lower CTRs, no added value

In pursuit of “maximizing the power of search intent,” Microsoft Advertising revised its multi-channel strategy in February. However, not all…

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SEO

Microsoft’s New AI Bug Bounty Program Has Rewards Up To $15K

Microsoft launched a bug bounty program offering rewards up to $15,000 for finding vulnerabilities in AI systems, aiming to improve…

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SEO News

Microsoft’s new way to monetize AI chat

Today, Microsoft announced a new ad solution to enable online services, apps, and publishers to monetize chat and create more…

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SEO News

Microsoft’s integration with Roku reveals increased engagement across CTV and search

In December 2022, Microsoft announced a collaboration with Roku and has now presented an analysis of the advantages of combining…

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SEO News

Microsoft’s vision for a prosperous content ecosystem in a generative AI world

Lost in the non-story about Bing adding ads to Chat (ads were already there) was a blog post by Microsoft…

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SEO

All About Microsoft’s New Advertising Solution Unified Smart

Microsoft has recently announced their new advertising solution, Unified Smart. A range of key advertising tools will be available in…

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Microsoft’s AI-Powered Bing Search Now On Mobile

Microsoft has announced the preview releases of its new Bing search engine and Edge web browser are coming to mobile,…

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