Metrics

SEO News

12 SEO metrics to add to your digital PR measurement program

PR and communication professionals can greatly enhance their measurement strategies in today’s digital landscape by integrating SEO metrics.  The traditional…

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SEO News

Beyond Rankings: Important Metrics To Measure For SEO Success

SEO metrics such as rankings are great, but what matters most is SEO’s impact on business growth. This means you…

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SEO

Which Metrics Matter In PPC?

Pay-per-click (PPC) advertising has evolved quite a bit since it first began in the early days of the internet. Metrics…

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SEO News

How to Measure Brand Awareness: The 9 Metrics That Matter

What Is Brand Awareness? Brand awareness is the degree to which your target audience recognizes and remembers your brand and…

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SEO News

Content Monitoring: A Step-by-Step Guide [+ 9 Metrics to Track]

What Is Content Monitoring? Content monitoring involves assessing how well your articles, landing pages, social media posts, and other content…

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SEO

Announcing New Site Speed Metrics in Lumar

We’re thrilled to announce that Lumar is launching new site speed metrics within our broader website intelligence platform!  The new…

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SEO

Marketing Metrics: A Complete Guide to Help You Understand Key Performance Indicators — Serpstat Blog

Running a business is a journey. Just like a real trip, it has a starting point and an end goal.…

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SEO

Measuring Digital PR Success: Metrics That Matter

If digital PR is not part of your SEO strategy, your company is missing significant opportunities. Digital PR can help:…

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SEO

Metrics That Matter: Tracking and Analysing Key Performance Indicators (KPIs) for Facebook Ads

Understanding and tracking Key Performance Indicators (KPIs) for Facebook ads is not just an optional exercise, but rather an essential…

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SEO News

Link Building Metrics: How to Measure and Track Success

Backlinks are one of the most important factors search engines use to rank webpages. The more links your site gets…

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