Tag Archives: Messaging

Keeping Your Intent Messaging on Target – In Search SEO Podcast

By | March 19, 2023

February 11, 2020   |   Posted by The In Search SEO Podcast Don’t forget, you can keep up with the In Search SEO Podcast by subscribing on iTunes or by following the podcast on SoundCloud! Summary of Episode 59: How to Stick to Your Intent Targeting Message [This is a general summary of the podcast and not… Read More »

How to dial in your ad messaging in an automated marketing world

By | March 7, 2023

Google and Microsoft have forced marketers away from manual controls in favor of automation. Responsive search ads have replaced expanded text ads. Performance Max is the new way forward for ecommerce. Multi-platform is coming to a Bing account near you. These days, experienced search marketers have fewer ways to differentiate themselves in performance marketing campaigns. But there’s a… Read More »

Cold Messaging on LinkedIn To Land Clients – Lion Zeal

By | February 23, 2023

In this article, you’ll learn how to use LinkedIn to land new clients through outreach messages.  Specifically, we’ll cover: Optimising your LinkedIn profile  Reaching out to 1st-degree connections How to use LinkedIn Sales Navigator to land clients Cold messaging outside your network using automation  My secret trick for sending InMails Using your Social Selling Index (SSI) Optimizing your… Read More »