Snapchat driving spend growth at higher efficiency Nutrimuscle is a fast-growing sports supplement brand that started using Fospha in June 2023.…
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Understanding media performance in digital marketing is like navigating a maze that constantly changes. The emergence of platforms like TikTok…
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Fospha and Snap announced a partnership that will further enable eCommerce advertisers to measure their Snapchat campaigns. What’s the problem…
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TikTok has launched two new ad performance measurement tools: Cross-Channel Partners – which analyzes how ads perform across different online platforms…
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LinkedIn has introduced new tools and upgrades to assist marketers in measuring their ad campaigns more effectively: New Conversions API…
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Reddit has launched two first-party measurement tools, Reddit Brand Lift and Reddit Conversion Lift. These are meant to help Reddit advertisers more…
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Google Analytics 4 has unveiled eight new features to improve app campaign measurement and performance. The additional AI-powered insights have…
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The Privacy Sandbox initiative, a project led by Chrome, is introducing new key relevance and measurement APIs to Chrome Stable.…
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Measuring campaign success is critical now more than ever. Calculating the incremental lift and the resulting value that campaigns provide…
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In today’s converged TV ecosystem there have never been more ways to reach audiences. This fragmentation has also turned the…
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