Tag Archives: Maximize

Google Ads Spending Bug Again This Time Impacting tROAS & Maximize Conversion Value

By | December 7, 2021

We have yet another Google Ads spending bug to report, this one was related to Google advertisers using Target ROAS or Maximize Conversion Value bid strategies on some campaigns on December 2, 2021. These advertiser may have experienced “spending fluctuations.” George Nguyen covered this issue the other day saying “after noticing an abnormal spend increase over a three-hour… Read More »

How to Maximize Your Reach Using Google’s Knowledge Graph

By | November 2, 2021

Google’s introduction of the Knowledge Graph in 2012 was a seismic shift in search, going from “strings”– directly matching words to other words – to “things” and trying to understand concepts. This was the true beginning of Google’s attempts to understand user intent and the relationship between entities. The Knowledge Graph changed search forever. The Knowledge Graph is… Read More »

How to Use Google Rich Snippets to Maximize eCommerce Revenue

By | October 22, 2021

Do online shops have it worse or better off than brick-and-mortar retailers when it comes to securing new customers? In today’s digital economy, eCommerce shops come out on top. Because while the density of web-based product information continues to multiply, so do the tools geared at helping shoppers sort through it all.  We’re talking about rich snippets. They’re… Read More »

PPC Strategy: How to Leverage Paid Traffic to Maximize Conversions at a Minimum Cost

By | October 21, 2021

December 23, 2020   |   Posted by Darrell Mordecai There comes a time when every website owner wonders when it’s time to start running paid ads. There is no question that paid ads can really move the needle for your business. Ads not only get your offers to the top of Google almost instantly but can also… Read More »

How to Maximize Your Local SEO and Apple Maps Listing

By | October 19, 2021

Recently, Apple Maps made a few updates to its iOS software that may look a little bit familiar to Android users. Google has always been at the forefront of technological and software innovations, so it’s no surprise that Apple is now playing catch-up by adopting a few tried-and-true features for its own wayfinding app. Among these new updates… Read More »

9 Best Strategies to Maximize SEO ROI

By | October 19, 2021

SEO can be quite the investment as it is a you-get-what-you-pay-for business. There are agencies or individuals who will entice you with their low prices and say that you will quickly see your SEO ROI, and that is something they can afford doing because it usually means they utilize shady tactics to get you to rank. Unfortunately, those… Read More »

Maximize Your Keyword Strategy Impact: Avoid These 5 Common Pitfalls

By | August 31, 2021

Pitfall #1: You Include Branded Keywords in the Mix Branded organic traffic is not SEO traffic. The navigational keywords related to your client’s website or to other websites (even competitors’) won’t be valuable for your SEO campaign, as you can’t directly influence them. Plus, your client owns all the branded keywords and they’re using other channels to amplify… Read More »