When Performance Max first came onto the scene, it was a bit of a “Wild West” in testing and sentiment.…

Microsoft announced a number of new Microsoft Advertising features, including that maximize conversion value is now available for search campaigns;…

We’re beyond excited about the incredible growth of Rank Math over the years and becoming the go-to SEO solution for…

Google is now rolling out the ability to share ad campaigns within Google Ads for Performance Max campaigns without the…

Google released a dedicated guide for developers called the Performance Max developer guide. The document is aimed at helping developers…

Microsoft confirmed the timelines for the introduction of key automated features like conversion value rules and video assets to Performance…

Performance Max ads have been touted as an efficient way to manage Google Ads across multiple Google-owned channels, making campaign…

Performance Max campaigns have become incredibly popular among PPC advertisers due to their automation and simplicity. However, one consistent pain…

I often see comments to the effect of, “Google just wants you to launch your campaigns and let its systems…

Google has added to the Performance Max product campaigns within Google Ads brand and custom labels. This allows advertisers the…