To set goals and track and measure your performance in any campaign, you will need key performance indicators (KPIs) and…

High-quality links have been a big deal for SEO strategies ever since Google’s inception in 1998.  Before that, search engines…

A powerful tool for managing ad spend, keyword match types help advertisers tailor their ad campaigns to the most relevant…

Social signals are all the engagement metrics (e.g., the number of likes, shares, or comments) your content gets on social…

Google’s John Mueller said when it comes to international SEO and multilingual sites, the CDN’s location does not really matter…

July 7, 2020   |   Posted by The In Search SEO Podcast You can keep up with the…

Do you know who you’re selling to – and, by extension, who you’re targeting in your content marketing? If you’re…

Research has shown time and time again that existing customers are 50% more likely to try new products of yours…

HTML is the cornerstone of the internet. It defines the structure of the website and brings your pages to life.…

The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect…