Match

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Video: Google Volatility, Indexing Bugs, Google Ads Broad Match Default & YouTube SEO Tips

For the original iTunes version, click here. This week, guess what, we had more volatility over the weekend and…

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SEO News

Google Ads Broad Match Enabled By Default For New Search Campaigns

Google now enables broad match by default when you create new search campaigns within Google Ads. Previously, this was not…

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SEO News

Google Ads makes broad match default for new search campaigns

Google Ads made broad match the default setting when creating new Search campaigns, a departure from its previous default of…

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SEO News

How to Use Keyword Match Types in Google Ads

Keyword match types help you control which search queries can trigger your search ads. Balancing reach with relevancy. It lets…

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SEO News

Google tightens EU consent rules for Customer Match ads

Google Ads is updating its EU user consent policy, affecting advertisers using Customer Match lists for ad personalization in the…

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SEO News

Google: Should H1 & Title Tags Match?

Google’s Office Hours podcast answered the important question of whether it matters if the title element and the H1 element…

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SEO News

Google Ads New Warning: Search Location Doesn’t Match

Google Ads has a new warning notification within the Google Ads reports that reads, “The search location doesn’t match this…

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SEO News

Google Analytics Updates Conversion Metrics To Better Match Google Ads

Google announced changes to Google Analytics to help the conversion metrics match across Google Ads and Google Analytics. Google will…

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SEO News

Why the exact match keyword type in PPC is still relevant today

How often have you heard, “Use broad match along with smart bidding to get the best results?” Broad match can…

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SEO News

Why it’s time to reevaluate your match type and bidding strategy

Advertisers have been encouraged to reevaluate their match type and bidding strategies to effectively optimize costs and maximize campaign performance.…

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