Tag Archives: Martech

All You Need to Know About AdTech Industry

By | January 14, 2022

All You Need to Know About AdTech Industry AdTech is the future of digital advertising and should be a core component of your marketing strategy. But is it all about data and metrics now? AdTech is the future of digital advertising and should be a core component of your marketing strategy. But is it all about data and… Read More »

Third-party cookie – Challenges for marketers

By | January 13, 2022

Third-party cookie – Challenges for marketers This is the era of privacy. The modern consumer expects truly personalized experiences on whatever touchpoint they engage with your brand. Challenge accepted. But here’s the kicker, they want this complemented by heightened privacy, tighter data controls and the right to have the information erased with the click of a button. During… Read More »

Best Sales Automation Tools for 2022

By | January 12, 2022

Sales automation tools increase your productivity without compromising quality. However, knowing which tools are preferred for your business to expedite your lead and demand generation process is vital. When it comes to sales, the old-fashioned philosophy of “sales” is “always be closing” is no longer effective. Besides, sales is a major component of any business and it can… Read More »

Martech interview with Nick Bennett on Automation

By | January 11, 2022

Martech interview with Nick Bennett on Automation Businesses have to focus on automation and personalization according to the size of the company. In this Martech Interview on Automation with Nick Bennett, he explores the stages for assessing these aspects making a difference in the markets. I think you need to balance automation and personalization. There is time and… Read More »

Effective Email Marketing Strategies to Boost Sales

By | January 10, 2022

Effective Email Marketing Strategies to Boost Sales Most marketing channels are saturated, but email gives you the leverage to stand out. But, what matters the most here is to build a relationship with your target audience. The best email marketing strategies are an amalgamation of data, intuition, and creativity. There’s so much that marketers can achieve with email… Read More »

Martech interview with Lindsay Tjepkema on Content Marketing

By | January 7, 2022

Martech interview with Lindsay Tjepkema on Content Marketing Amplified marketing is the next generation of content marketing as it enables firms with audience networks to use audio/video as a part of marketing strategies. CEO of Casted Lindsay Tjepkema shines light on Content Marketing strategies in Martech Interview on Content Marketing strategy. We’ll see more brands move away from… Read More »

Local Social – Improve Customer Experience for Sales

By | January 6, 2022

Local Marketing underlines the need to train teams. With this fact, it is easy to design strategies and interact with the audience. In this article, explore the five steps to make your local marketing strategy a success. With 76 percent of U.S. customers purchasing a product they’ve seen in a social media post, so to improve customer experience… Read More »

The Top Digital Marketing Trends of 2022

By | January 5, 2022

Top Digital Marketing Trends of 2022 Digital marketing in 2022 can’t be arbitrary anymore; it needs to be strategic to be noteworthy. But, how can one tell apart the fads from the trends? Before you kick off your digital campaigns for this year, it’d make great sense to ask- what’s your story? Brands need to find and create… Read More »

First-Party Data Collection Strategies for Businesses

By | January 4, 2022

First-Party Data Collection Strategies Data is a crucial driver in marketing. Read on to learn about first-party data collection & 8 First-Party Data Collection Strategies for Brick & Mortar Businesses. It’s no secret that we have entered the age of consumer privacy. New guidelines like GDPR and CCPA, new features released by Apple, and recent announcements made by… Read More »

The Tenets of Modern Marketing & Customer Engagement

By | January 3, 2022

The Tenets of Modern Marketing Modern Marketers have various channels for customer engagement defining a brand depth. Technology plays an important role in planning marketing stages. The article highlights 3 pillars of Modern marketing to address modern customer needs. Modern marketers create leverage in a rapid-changing business environment by delivering the experiences their customers expect and crave. And… Read More »