Unlocking Customer Insights: Enhancing Marketing with First-Party Data As the era of third-party cookies draws to a close, the significance…
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Do you know what good looks like? Building on the example above, a skill set that will become increasingly vital…
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New! MarTech Intelligence Report: Marketing Work Management Platforms: A Marketer’s Guide MarTech’s all-new publication of the “Marketing Work Management Platforms”…
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Paid media’s main job is to increase visibility and drive traffic for your brand. And as digital marketing evolves, so, too,…
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URL parameters are strings of text added to a URL that modify website content and functionality. Or collect data on…
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While Google Ads has built-in bidding algorithms and optimization features, some PPC marketers and advertisers still rely on Google’s Search…
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I’ve used Ahrefs since 2016. I thought I was a power user, but since joining the team, I’ve discovered a…
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Trends and hurdles are already taking shape for all PPC marketers in 2024. Changes in the privacy and data landscapes…
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