In the fast-paced world of digital marketing, staying ahead of the competition requires continuously optimising your strategies and tactics. One…

In this insightful episode of The SEO Entrepreneur podcast, we sit down with Himani Kankaria, a seasoned SEO expert and…

Every customer goes through a journey before they make a purchase, known as the “buyer’s journey” or “customer funnel.” This…

Key Points A customer journey map is a marketing tool that visually represents the journey customers take to reach a…

In today’s omnichannel world, customers engage with brands across many different touchpoints both online and offline. This makes mapping the…

Waze, the popular navigation app, has revolutionized the way we navigate our world, offering real-time traffic updates, route planning, and…

This article builds on my previous one, emphasizing the importance of aligning SEO with the customer journey, specifically for companies…

In the enchanting world of office camaraderie, LDC employees embarked on a mystical journey, competing in a Hogwarts-themed competition that…

Before embarking on a shopping journey, customers often find themselves in a state of awareness where a specific need or…

TikTok has launched a new tool to help advertisers better understand campaign performance and user insight. Attribution Analytics is a…