February 11, 2020 | Posted by The In Search SEO Podcast Don’t forget, you can keep up with the In Search SEO Podcast by subscribing on iTunes or by following the podcast on SoundCloud! Summary of Episode 59: How to Stick to Your Intent Targeting Message [This is a general summary of the podcast and not… Read More »
We use search engines for a variety of different reasons; to get information, look for a specific website, make a purchase and to research future purchases. In each case, the search intent is different, as is the information we expect to see from the search engine. For many years Google have honed their algorithms to understand the intent… Read More »
June 7, 2022 | Posted by The In Search SEO Podcast How much do you consider search intent when developing your SEO content strategy? Why is it so important to understand intent as it is? And how do you cater for intent? That’s what we’re going to be discussing today with a lady who develops holistic… Read More »
What is an audience? In the sense of traditional marketing metrics, you’re probably thinking about building personas using demographic data like age, geographic location, gender, income level, etc. But in search, we don’t always have access to that data for people landing on the site. We instead turn to search data. Read the full post on Search Engine… Read More »
Optimizing for intent leads to increased performance across the board, whether measured in terms of content engagement, rankings, or conversions. It’s a core part of a successful search engine optimization (SEO) strategy. However, many companies adopt a faulty approach when it comes to understanding intent. They fail to look beyond the surface meaning of keywords and determine why… Read More »
I believe search intent is one of the most important signals in search engine optimization (SEO) right now. Google has spent years refining its Search product to understand keyword intent and improve user satisfaction. When you consider the most recent algorithm updates around passage comprehension and helpful content, you’ll find that trend is accelerating. To win in Search,… Read More »
Understanding the search intent of your audience can make your content more relevant to them. By doing so, your websites can increase traffic & conversions through SEO and content enhancements. Foundation about search intent: its importance and types. How to know and optimize search intent. What to pay attention to while understand the search intent. An effective website… Read More »
Google explains what it means when it suggests separating content by user intent, such as one place for information-based content and another for transaction-based content. Separating content by user intent allows Google to serve the right pages to the right user at the right time. Otherwise, Google may end up serving product pages to people who aren’t interested… Read More »
We had a great time hosting our webinar around SERP analysis last week. For those of you who weren’t able to attend, myself, Monique Johnson and Doug Antkowiak discussed how search engine results for a keyword reveal what Google understands about the intent behind the keyword. Micro-Moments provide an easy framework to quantify what these intents are, and if… Read More »
September 29, 2021 | Posted by Darrell Mordecai When creating content, understanding user intent is key. Now, as an SEO myself, I have been analyzing user intent for a while. The more time I spend trying to understand it the more I realize that the search intent Google presents is multi-layered. In other words, search intent… Read More »
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