Tag Archives: intent

Why Search Intent Is Important For SEO

By | October 23, 2021

We use search engines for a variety of different reasons; to get information, look for a specific website, make a purchase and to research future purchases. In each case, the search intent is different, as is the information we expect to see from the search engine. For many years Google have honed their algorithms to understand the intent… Read More »

Search Intent and How to Optimize for It | Search Engine Marketing Consultant & Search Engine Optimization Services

By | October 22, 2021

Latest posts by Daniel P. Borbolla (see all) If you’re looking for a quick and easy guide to understanding search intent for SEO, you’re in the right place. We’re going to look at some search intent strategies to help you make the most out of your SEO campaigns. What is Search Intent? Search intent is exactly what it… Read More »

Why User Intent Needs to Be Central to Your SEO Strategy – Here’s Why #264 – Perficient Blogs

By | October 21, 2021

As far back as 2011, Google has been giving clear signals about what websites need to do to rank well. Ultimately, it comes down to providing users with high-quality, relevant content that answers their questions, which is more difficult to do than you think. In this episode of the award-winning Here’s Why digital marketing video series, Eric Enge shares… Read More »

Search Audiences & User Intent: SEO’s Secret ****** | TechnicalSEO.com

By | October 21, 2021

What is an audience? In the sense of traditional marketing metrics, you’re probably thinking about building personas using demographic data like age, geographic location, gender, income level, etc. But in search, we don’t always have access to that data for people landing on the site. We instead turn to search data. Read the full post on Search Engine… Read More »

Why Google’s Broad Core Algorithm Updates Relate to User Intent – Here’s Why #266 – Perficient Blogs

By | October 21, 2021

Google’s broad core algorithm updates are all about understanding user intent and what queries mean in relation to that intent. If Google knows that, then they can identify which result will give users the best answer. In this episode, Duane Forrester, VP of Industry Insights at Yext, joins Eric Enge to discuss the relationship between Google’s broad core… Read More »

Why Google’s Focus on User Intent Matters to You – Here’s Why #267

By | October 20, 2021

Search engines, like Google and Bing, are laser-focused on user intent because meeting their users’ needs will keep them coming back. But, what does that mean for the rest of us? Duane Forrester, VP of Industry Insights at Yext, joins Eric Enge to discuss why your SEO strategy must go beyond the areas traditionally classified as SEO and… Read More »

Google: Different Intent Content On A Page Basis Can Confuse, Not Site Level

By | October 20, 2021

Google’s John Mueller said when it comes to confusing Google around having different intent of content, it is more of an issue on the page-level and not on the site-level. John said “a lot of websites just have a mix of different kinds of content,” and that is an issue “page-level rather than on a website level,” he… Read More »

Thoroughly understanding user intent – the next big thing for SEO – Marie Haynes

By | October 19, 2021

Recently, Google shared some exciting upcoming changes to search with us in their SearchOn event. They also released an updated version of the Quality Raters’ Guidelines (QRG). It is clear to us that Google is working hard on doing a better job of satisfying user intent. We predict that in the future, the websites that will thrive are… Read More »

Topic Intent — Cassie Dell // Searchmetrics

By | October 19, 2021

 GUESTS & RESOURCES Episode Overview: Cassie Dell, senior SEO client success manager at Searchmetrics, is back to continue the conversation on content strategy. When building content around your keywords, you need to make sure it responds to the intention of the search. Cassie and Ben delve into how to determine topic intent. Want to learn how to… Read More »

Why CX and UX Are Critical to Meeting User Intent – Here’s Why #269

By | October 18, 2021

In this series, Eric Enge and Duane Forrester, VP of Industry Insights at Yext, have demonstrated why and how user intent impacts search. So, what should you do to ensure success? How and what should you prioritize? Eric and Duane walk through how to identify if you’re providing a great customer and user experience today and where to… Read More »