Tag Archives: Including

IndexNow Elicits Mixed Reactions Including Skepticism

By | October 20, 2021

While major companies like Wix, Duda and Cloudflare announced enthusiastic adoption of the new open source IndexNow indexing protocol that promises instant indexing, it was also confronted with questions over whether the IndexNow was necessary, worth the trouble adopting and doubt as to whether any of its benefits will be realized. What is IndexNow? IndexNow is an open… Read More »

Rich Snippets, including review, how-to, and faq, can be impacted by Google’s broad core updates (and other major algorithm updates)

By | October 14, 2021

If you’ve seen a drop (or gain) of rich snippets during a broad core update, then overall site quality could be the reason. In this post, I’ll cover how this can happen, why Google’s evaluation of site quality matters, and I’ll provide examples of rich snippets volatility across sites (including review, how-to, and FAQ snippets). With the June… Read More »

How to Do a Competitor Analysis with Semrush (Including Template)

By | October 11, 2021

Even if you know your audience, experiment with various marketing and communication tactics, and identify your best practices, your efforts can still produce poor results if you don’t benchmark against and learn from your competition.  This is where competitive analysis (a part of wider market research) becomes important.  In this step-by-step guide, we’ll walk you through an actionable… Read More »