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SEO News

What Are Impressions on Google Ads and Are They Important?

What Are Google Ads Impressions? Impressions on Google Ads count the number of times your ad is shown to users…

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SEO News

Google: About Us & Contact Pages Not Important?

Google’s John Mueller answered a question about whether it’s true that adding a “contact page” and/or and “about page” was…

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SEO

Natural Inbound Links Are Really Important For Discovery, Says Google

In a recent Search Off the Record podcast episode about crawl budget, Dave Smart asked how a new site would…

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SEO News

Microsoft Advertising Can Now Important Google Ads PMax To Microsoft Ads PMax

While Microsoft has offered tools to import your Google Ads campaigns into Microsoft Advertising, including PMax import tools – now…

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SEO

Human Behavior In Digital Marketing: How Important Is It, Really?

When I was at university in the early 1980s, psychology professor Robert Cialdini wrote “Influence: The Psychology of Persuasion”. Cialdini…

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SEO

5 Important Observations About the Evolution of SGE in February 2024

At BrightEdge, our Generative Parser TechnologyTM  has provided us a front-row seat to the evolving landscape of Google’s Search Generative…

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SEO News

What is keyphrase density and why is it important?

Yoast SEO checks for the keyphrase density or keyword density of your text. But what is keyphrase density exactly? And…

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SEO News

Google On Why Important Links Might Not That Be Important

Google’s John Mueller explained why some links that you think are important might not be that important for search ranking…

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SEO News

Are Homepages The Most Important To Google?

A recent statement by a Googler appears to strongly emphasize that the home page is the most important page of…

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SEO News

What Is Data-Driven Marketing & Why Is It Important?

What Is Data-Driven Marketing? Data-driven marketing is the process of gathering and using data to inform marketing decisions and personalize…

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