What Are Google Ads Impressions? Impressions on Google Ads count the number of times your ad is shown to users…
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Google’s John Mueller answered a question about whether it’s true that adding a “contact page” and/or and “about page” was…
Read More »In a recent Search Off the Record podcast episode about crawl budget, Dave Smart asked how a new site would…
Read More »While Microsoft has offered tools to import your Google Ads campaigns into Microsoft Advertising, including PMax import tools – now…
Read More »When I was at university in the early 1980s, psychology professor Robert Cialdini wrote “Influence: The Psychology of Persuasion”. Cialdini…
Read More »At BrightEdge, our Generative Parser TechnologyTM has provided us a front-row seat to the evolving landscape of Google’s Search Generative…
Read More »Yoast SEO checks for the keyphrase density or keyword density of your text. But what is keyphrase density exactly? And…
Read More »Google’s John Mueller explained why some links that you think are important might not be that important for search ranking…
Read More »A recent statement by a Googler appears to strongly emphasize that the home page is the most important page of…
Read More »What Is Data-Driven Marketing? Data-driven marketing is the process of gathering and using data to inform marketing decisions and personalize…
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