Page load speed, among other Core Web Vitals, is a known Google organic ranking factor. While we have the PageSpeed…
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The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals,…
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Within content marketing, we’ve often used several engagement metrics to understand content engagement: time on page, scroll depth, link or…
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Performance Max ads have been touted as an efficient way to manage Google Ads across multiple Google-owned channels, making campaign…
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Notice a huge spike in your referral traffic in the last month? Confused as to why a bunch of people…
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Unlike Universal Analytics, Google Analytics 4 (GA4) does not provide all the metrics and functionalities by default. It also doesn’t…
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Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 –…
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Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 –…
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Google Analytics 4 (GA4) offers enhanced Google Ads integrations and features that surpass those available in its predecessor, Universal Analytics.…
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Part of what makes Google Analytics 4 (GA4) so useful is how customizable it is. But while you can create…
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