GA4

SEO News

Google Analytics Updates GA4 Attribution ****** To Associate Conversions Better To Paid Search Campaigns

Google posted a notice that it fixed an issue where Google Analytics, GA4, would sometimes not credit the proper conversion…

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SEO

GA4 Cross-Domain Tracking: A Step-by-Step Guide

Blog / Analytics & Reporting / Understanding Cross-Domain Tracking in Google Analytics 4 Let’s say you have multiple websites or…

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SEO News

How to Set Up GA4 Conversion Tracking: A Step-by-Step Guide

Editor’s note: On March 21, 2024, Google announced “conversions” would be renamed as “key events.” GA4 will continue to use…

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SEO News

5 alternatives to the missing Page Timings report in GA4

Page load speed, among other Core Web Vitals, is a known Google organic ranking factor. While we have the PageSpeed…

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SEO News

Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals,…

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SEO

Study: Average GA4 Engagement Rates by Industry

Within content marketing, we’ve often used several engagement metrics to understand content engagement: time on page, scroll depth, link or…

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SEO News

Optimizing your Performance Max campaigns with Google Ads, GA4 data

Performance Max ads have been touted as an efficient way to manage Google Ads across multiple Google-owned channels, making campaign…

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SEO

Strange Referral Traffic Spikes in GA4 and How to Deal with Spammy Referral Traffic

Notice a huge spike in your referral traffic in the last month? Confused as to why a bunch of people…

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SEO News

How to link GA4 with Google Search Console

Unlike Universal Analytics, Google Analytics 4 (GA4) does not provide all the metrics and functionalities by default. It also doesn’t…

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SEO

Essential GA4 Reports You Need To Measure Your SEO Campaigns (Festive Flashback)

Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 –…

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