Tag Archives: Featured

Google Updates Featured Snippets & Its Ad Policies: SERP News

By | October 26, 2021

July 1, 2020   |   Posted by Mordy Oberstein This was one of my favorite months on the Google SERP. Not because the changes Google made “broke the way of the SEO industry.” Rather, it’s because the changes Google made may seem slight or even negligible. But that would underestimate the search engine. Sometimes, the most innocuous… Read More »

How to Optimize for Featured Snippets (Part 1)

By | October 25, 2021

July 29, 2020   |   Posted by Darrell Mordecai SEO is a long term game. No question about that. Although there generally are no shortcuts, Google has given us a unique opportunity. Featured Snippets. Not a magic bullet, Featured Snippets tend to attract more attention than regular organic rankings. This means they have potentially higher click through… Read More »

How to Optimize for Featured Snippets (Part 2)

By | October 24, 2021

August 19, 2020   |   Posted by Darrell Mordecai Back in 2019, I was trying to please a difficult client. I’m sure you know what that’s like. At some point, he threatened to fire us. He wanted better rankings. By next week. Let’s just say he wasn’t the most reasonable person to deal with. Nothing we said… Read More »

Unpacking the CausalImpact of Google’s Double-Dipping Featured Snippet Update | TechnicalSEO.com

By | October 21, 2021

On January 22, Google announced it was no longer allowing instances of “double-dipping” in the SERPs, which had allowed webpages that appeared in featured snippets to have additional listings on the first page of Google. To many SEOs, the perceived value of featured snippets had diminished significantly overnight with the reduced amount of real estate available in search. The questions… Read More »

How to Optimize Your Content for Google Featured Snippets | Search Engine Marketing Consultant & Search Engine Optimization Services

By | October 21, 2021

Latest posts by Daniel P. Borbolla (see all) In the past, getting to the top of the Google search results was the main objective for ambitious digital gurus, but once again Google has moved the goalposts. Position zero, or Google featured snippets, are the information blocks Google places at the very top of their search results, making it… Read More »

How a Digital Marketer Ranked in Google Featured Snippet in Less Than 48 Hours

By | October 19, 2021

This is a TRUE SUCCESS story from Rafael Alencar, a Brazilian digital marketer and founder of Imigrar, written and documented by himself, at his initiative.    After using the Content Assistant Tool, in less than 48 hours my post went from 14-16 place in search results straight within the featured snippet.      Background I have good quality… Read More »

How to Rank a Featured Snippet (Featured Snippet Volatility)

By | October 17, 2021

June 2, 2021   |   Posted by Darrell Mordecai When looking for an opportunity to win a Featured Snippet, should you swim upstream like a salmon, or should you just go with the flow? Well, I’m always a fan of the second option. I **** it when I get a push from the outside. How this relates… Read More »

15 Featured Snippets Tips (to Rank in Position ‘Zero’)

By | October 16, 2021

Featured Snippets are HUGE right now. According to the latest data from Perficient, the number of featured snippets displayed within Google search results is more than doubling year-over-year. That growth is unlikely to slow down. What’s more, the number of zero-click searches (queries answered by a featured snippet or other search feature) has surpassed 50% of all searches… Read More »

Should SEOs Regret Focusing on Featured Snippets? | Local SEO Guide

By | October 14, 2021

Remember when Google finagled with their system to make it so that you couldn’t double dip on Featured Snippets/Instant Answers (Get a Featured Snippet and rank on page 1 in 10 blue links). Well, there are a lot of people who have been skeptical about the value of this particular search feature in this new world. Were they… Read More »

How to Optimize the Website for Google Featured Snippets (“Zero Position”)

By | October 12, 2021

Read 5 minutes Who doesn’t wish to jump to the first Google ranking without a ton of backlinks and significant content updates? Featured snippets are a miraculous option to achieve this! Use the information below to get up there and wave to the world from the top. You might have come across different formats for display of information… Read More »