Pay-per-click (PPC) marketing is a complex digital marketing channel. It presents a significant opportunity for digital marketers to grow their…

HTML <link> tags help define relationships between resources on your website.  In this post, we’ll explore what HTML link tags…

Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 –…

What Is Google SGE? Google Search Generative Experience (SGE) is a new approach to search results.  It’s an experimental search…

B2B content marketing is creating content—blog posts, ebooks, videos, case studies—to attract and persuade all the people involved in buying…

Key Points Authentic consumer connections are genuine consumer-to-brand relationships built on understanding consumer needs and delivering solutions early and throughout…

What Is an Advertising Copywriter? An advertising copywriter is a professional responsible for creating persuasive and compelling written content, known…

Programmatic advertising is a revolutionary way of buying and selling digital advertising space. It is an automated process that uses…

What Is Niche Driven SEO? Niche driven SEO is a marketing strategy that helps niche sites with smaller audiences get…

What Is an SEO Strategist?  An SEO strategist is responsible for creating and executing strategies to optimize a website’s visibility…