Tag Archives: Era

As SEO becomes more complex, it involves more considerations than SEOs enjoyed in the “ten blue links” era

By | December 8, 2021

Search Engine Optimization remains the stalwart mainstay of digital marketing, with search driving around 50% of website traffic on average, according to an analysis of SimilarWeb data by Growth Badger. But the practice of SEO has become more complex and it involves more considerations than SEOs enjoyed in the “ten blue links” era. Today, SEO includes everything from… Read More »

Decoding Algorithm Updates in the RankBrain Era {Case Study}

By | November 19, 2021

November 21, 2017   |   Posted by Mordy Oberstein We’ve become a bit shortsighted, and it’s not our fault. Each and every month you can count on Google pushing a series of new algorithm updates. Month in and month out, industry news sources report on what seems to be a constant stream of rank fluctuation events. In… Read More »

Ranking Factor Studies In The Era Of Machine Learning – What Now?

By | November 14, 2021

September 25, 2018   |   Posted by Mordy Oberstein Just admit it, SEO is scary. Between the inherent complexity of what we do and Google not exactly being the epitome of clarity, the ground that is doing SEO can be a bit shaky at times. That’s pretty much why we’re obsessed with what works and what doesn’t… Read More »