TikTok introduced two new controls to give advertisers more choice regarding where their content appears: Category Exclusion. Vertical Sensitivity controls.…

Facebook is launching an updated video player that provides a consistent design for all video lengths, including Reels, longer videos,…

The Microsoft Advertising Platform is upgrading all existing image and feed campaigns on a manual cost-per-click (CPC) bid strategy to…

YouTube is expanding its audience retention analytics tools to offer creators deeper insights into viewer behavior. This expansion will see…

There have been significant changes to the way users interact with search engines, with SERPs moving beyond the basic blue…

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With an increasing dependence on digital infrastructure, businesses worldwide have swiftly prioritized cybersecurity. In this interconnected landscape, ensuring the security…

Microsoft Advertising launched a new analytics dashboard to help publishers measure their advertising revenue more effectively. The dashboard, Monetize Insights,…

Baidu Global is teaming up with Microsoft Advertising to improve the accuracy of its ad targeting capabilities. The company is…

Yelp has announced improvements to its ad-targeting capabilities through the expansion of its neural network usage. The search engine announced…