Tag Archives: Direct

5 Reasons Direct Response Marketing Is So Effective

By | January 17, 2022

When you think of marketing, what comes to mind? Do you envision a slick ad campaign backed by brands with deep pockets? A full-on media blitz? Social Proof provided by a paid celebrity endorsement? The prospect of creating and funding something so extra can dash the will of the average SMB. What if I told you that’s there’s… Read More »

Direct Traffic: Is It a Google Ranking Factor?

By | November 3, 2021

Does Google factor direct website visits into your search rankings? To be clear, direct traffic is where a person (or bot – we’ll get to that later) navigates directly to your website’s URL versus through another channel, such as a search engine or social media platform. They already know you, and that tells Google great things about your… Read More »

Google: Author Not A Direct Ranking Factor

By | October 22, 2021

Google’s John Mueller said a bit ago in a video hangout that the author of an article is not a direct ranking factor. He said this when he was asked if it matters if you have a recognized and authoritative doctor write or review your medical content when it comes to Google’s E-A-T recommendations. John said no, there… Read More »

Neeva’s ‘FastTap Search’ feature presents direct links instead of a results page

By | October 13, 2021

Neeva, the ad-free, private search engine is launching a feature that enables searchers to type queries directly into the URL field of their browser or the Neeva app to be shown a drop-down menu with direct links, the company announced Wednesday. Examples of FastTap Search. Image: Neeva. Named “FastTap Search,” the feature allows users to bypass traditional search… Read More »

Google Aims To Make Search Help Documentation Clearer & Direct

By | September 16, 2021

Google’s John Mueller said that the search company has been working towards providing more “clear guidance” with its help document. This is as opposed to more “handwavy” types of documentation. John said on Twitter “We’ve been trying to move away from handwavy “it would be nice if you did X” docs and more towards clear guidance (“If you… Read More »

Microsoft: 20% Of Bing Results Offer Direct Answers

By | September 8, 2021

In a Financial Times article from a few weeks ago, that mostly covered Google’s MUM, there was a bit about Microsoft Bing in there. It had a super interesting stat that reads “the ability to extract answers from text has already enabled Bing to offer direct answers to 20 per cent of the queries it gets, according to… Read More »