Tag Archives: Description

Everything You Should Know About Writing a Meta Description | Nightwatch Blog

By | November 25, 2021

Any marketing specialist knows the basics of SEO by default. Therefore, a marketer understands the importance of meta description in terms of optimization. To refresh memory, the meta description is an HTML attribute that is written in a short form. The purpose of this attribute is to summarize what the page is about. It can be seen right under the… Read More »

Does Ranking Position Impact Description Length on the SERP? [Study]

By | October 24, 2021

August 26, 2020   |   Posted by Mordy Oberstein All good things start with observations. In this case, I thought I noticed that Google was showing much longer meta-descriptions towards the top of the SERP. In fact, the more queries I ran the more it seemed that Google was showing longer meta-descriptions at the top of the… Read More »

How to Write the Perfect Meta Description for SEO (Step-by-Step)

By | October 15, 2021

Most people think meta description writing is easy; Describe the page, pepper in some keywords, and keep below 155 characters. While the basics of meta description tags may seem straightforward, there is much more to meta description writing than meets the eye. In today’s post, I’m going to show you exactly how to write the perfect meta description,… Read More »