Many brands, companies, and public figures employ ghostwriters to create content. This practice is also common among book authors and…

Google has changed how it defines top ads in search results. In a public service announcement on X (formerly Twitter),…

Back in October we reported that Google has confirmed its search ads, Google Ads, can show up mixed in the…

Google updated its definition of top ads in its Help Center to better reflect how ads can appear in Google…

What Are Paid Search Ads? Paid search advertising is a digital marketing strategy where brands pay to display their ads…

What Is Bot Traffic? Bot traffic is non-human traffic to websites and apps generated by automated software programs, or “bots,”…

Companies that identify and seize market opportunities have the potential to enjoy exceptional growth. But how do you find those…

What is Content Management? The systematic approach to creating, organizing, governing, and storing digital assets is called content management. It…

What Is User-Generated Content (UGC)? User-generated content (UGC) is any form of promotional content created and shared by unsolicited contributors…

What Is Mobile Marketing? We can define mobile marketing strategies as the tactics, activities, or strategies designed to engage audiences…