Tag Archives: Death

Why The Death Of Cookies Could Make It So Only Google Wins — Serpstat Blog

By | October 14, 2021

For many in the industry, FLoC has been interpreted as a land grab instead of a true pro-privacy initiative. Google has ultimate governance of how the APIs work inside the browser, which increases their influence and dominance of the ad ecosystem. Because Google is not known for sharing, FLoC could easily become another way Google engages in anti-competitive… Read More »