Attitudes towards healthcare are changing. Consumers, healthcare providers, and even insurers are taking a much more proactive approach to health,…

It can be argued that attribution is the most important tool for gauging credit in marketing, as it provides a…

What Is Data-Driven Marketing? Data-driven marketing is the process of gathering and using data to inform marketing decisions and personalize…

Business owners frequently find themselves debating whether to take a creative or data-driven approach to digital marketing. After all, there…

What’s the best CMS for SEO? We analyzed 10,000 unique keywords to find out. Here’s what we discovered. The Best…

If you’ve been involved in any sort of marketing over the past 20 to 30 years, you’ve no doubt heard…

In an era of data and digital transformation, the best advice for marketers sometimes is that less can be more…

Google announced that first click, linear, time decay, and position-based attribution ****** in Google Ads are going away in mid-July.…

Is your product team undersized, or overstaffed? How are other teams prioritizing their roadmaps? And how are they measuring success?…

Google Search Console API offers developers four in-depth search performance data methods, enabling data-driven website optimization and improved performance. The…