CTV

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LinkedIn introduces CTV ads for B2B campaigns

LinkedIn today introduced CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. Advertisers can add…

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SEO

The Comprehensive CTV Launch Checklist for B2B Advertisers

Getting started is often the hardest part. And when you see the impact CTV can have on your performance marketing…

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SEO

Why Not Both? The Path to CTV Advertising Greatness Begins at the Top (and Bottom).

In the sales funnel, marketers and advertisers often face a two-goal dilemma: either drive new customers to their site, or…

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SEO

Microsoft Advertising Unveils Video And CTV Ads At DMEXCO

At the DMEXCO conference, Microsoft announced a significant addition to its advertising suite—Video and Connected TV (CTV) ads. The tech…

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SEO

Your Guide to High-Performing B2B CTV Ads That Don’t Suck

Quick: what’s your favorite ad? Bet whatever just came to mind had nothing to do with B2B. That’s because B2B…

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SEO News

CTV ad spend hits record-breaking $1 billion in June

Connected TV advertising broke records after ad spend reached $1 billion in June, according to a report by ad-research company…

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SEO News

Master CTV advertising: A guide to launching your best campaigns

When it comes to Connected TV, you don’t need to walk the road less traveled when there is already a…

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SEO

Trust the Trail(blazers): Launching Your Best CTV Campaign

****: Jul 13, 2023 1:00 EDT (10:00PDT) Speakers:Jon Zucker Senior Product Marketing Manager, MNTN When it comes to Connected TV,…

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SEO

It’s Easy to Give Your CTV Strategy a Performance Boost

Connected TV can make a huge difference for brands looking to deliver high-quality, high-impact ads—with the right tech and the…

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SEO News

Microsoft’s integration with Roku reveals increased engagement across CTV and search

In December 2022, Microsoft announced a collaboration with Roku and has now presented an analysis of the advantages of combining…

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