Tag Archives: Consumer

7 Dynamic Messages that Leverage Consumer Psychology for Increased Conversion | Nightwatch Blog

By | November 25, 2021

If you’re leveraging tools on your website to boost your CRO, you may be in a similar boat to your competitors, meaning:  You’re unable to personalize to the individual user.  You can’t extract actionable data from your messages.  User demands are changing. A CRO-only focus on your website just won’t cut it anymore. Consumers expect personalized communication. 71%… Read More »

Vlog #147: Bryan Cush On Health Consumer Searches, Doctors With The Same Name & Health Brand Defense

By | November 22, 2021

In part one, Bryan Cush, the co-founder of Tidal Health Group, and I spoke about how to use health data for content and search marketing and in part two we dug into using medical databases, local search and E-A-T & YMYL. In part three we talked about schema and structured data for health content. Here in the last… Read More »

Google Ads Insights Report Gains Demand Forecasts, Consumer Interest, Audience Insights & More

By | November 19, 2021

Google announced a bunch of additions coming to the Google Ads Insights reporting. These include demand forecasts, consumer interest insights, audience insights, and change history insights and auction insights. Google said this is to help advertisers identify and act on trends. Ginny Marvin, the Ads Liaison at Google said on Twitter “We’re adding new features to the Insights… Read More »

Local Consumer Search Behavior Trends October 2021

By | November 17, 2021

Each month, we analyze the search performance and conversions from over 200,000 enterprise brand locations Google Business Profiles (formerly known as Google My Business and now referred to as GBP for short). These industry-wide trends can help inform not only your local search strategy but your content strategy, ad targeting, SEO campaigns, and more. This month, we focus… Read More »

Local Consumer Search Behavior Trends September 2021

By | October 21, 2021

How search volume and conversion actions are trending can help give your own Google My Business (GMB) performance statistics much-needed context. It can also guide your future local marketing efforts. Throughout the pandemic, local businesses have been impacted in myriad ways by public health regulations, COVID-19 outbreaks, and constant shifts in consumer behavior. Search behavior trends September presented were… Read More »

Marketing To The Conscious Consumer

By | October 20, 2021

Consumers are becoming more mindful of every purchase they make and are looking into ways in which they can reduce their everyday effects on the environment. The Conscious Consumer is a key trend for 2019, with environmental impact being at the forefront of many consumers’ purchasing decisions. With this in mind, every company should be thinking about their… Read More »

2021 Local Search Consumer Behavior Study – Rio SEO

By | October 16, 2021

Among our key findings, we discovered that local searchers are most often seeking key business information that will help them find, visit, and transact with a local business. When it comes to how local presence influences consumer decision-making, we discovered that consumers trust local reviews on a company’s website more than those found on third-party platforms such as… Read More »

Keyword Gap Analysis & Consumer Buying Behavior

By | October 16, 2021

Businesses exist because of customers.  Regardless of what industry you are in or what products or services you sell, your customers are the most important part of your business. Because without customers, there is simply no business for your company to exist.  As a result, your marketing must factor in what influences consumer behavior.  Marketing is so much more… Read More »

Local Consumer Search Behavior Trends August 2021 Update

By | October 15, 2021

Aggregate local search trends give us valuable insight into how consumer behavior is trending month over month — and now, year over year — in light of a litany of influencing and interruptive factors. Each month, we examine local consumer search behavior across the over 200,000 Google My Business (GMB) accounts we monitor for enterprise clients across the… Read More »

2021 Consumer Behavior Study: Webinar Recap

By | October 15, 2021

Rio SEO’s 2021 Consumer Behavior Study examined how customer shopping behavior is evolving and aligning with the current climate. Shifts in both in-person and online behavior were noticeable across every vertical, and are proving to be long-lasting as the pandemic continues to disrupt nearly every aspect of our lives. To effectively measure the impact of COVID-19 on searching… Read More »