Imagine this: Your target audience can’t stop talking about one of your ads. Why? Because they all saw it at…
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Google Ads is enhancing its Performance Max campaigns with new AI-driven features. These updates are focused on asset testing, video…
Read More »Thomas Eccel posted a guess, trying to figure out how many Google Ads campaigns are created in a timeframe. He…
Read More »If you use display campaigns correctly, they can be profitable. The problem is that most people use them wrong, turn…
Read More »Google Ads is merging its Video Action Campaigns (VAC) into the more versatile Demand Gen campaigns starting Q2 2025. This…
Read More »Google Ads launched advanced “Performance Planner” plans, now including tailored strategies for YouTube campaigns, with a focus on Demand Gen…
Read More »Google Ads is quietly testing a new “Promotions” feature within App Campaigns, offering advertisers a fresh way to drive engagement…
Read More »When setting up Performance Max or Shopping campaigns, structure and segmentation are often among the first considerations. Your approach depends…
Read More »There’s a lot of well-meaning PPC advice out there. This advice often finds its way to bosses/clients who ask, “Why…
Read More »As a reminder, Google Ads has begun pausing low-activity keywords that were created over 13 months ago and have zero…
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