Campaigns

SEO News

Creating Google Ads campaigns with Gemini conversational AI: How good is it really?

Earlier this year, Google announced the expansion of its Gemini generative AI model to support more products, including ad campaigns…

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SEO News

Google Ads for lead gen: 9 tips to scale low-spending campaigns

Are you ready to turn your low-spending but profitable lead gen search campaigns into sources of significant growth? You might…

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SEO

Essential GA4 Reports You Need To Measure Your SEO Campaigns (Festive Flashback)

Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 –…

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SEO News

Google Ad Extensions: 12 Assets to Enhance Your Campaigns

Google Ads extensions can help you get better results from your ad campaigns.  In this guide, we’ll look at the…

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SEO

Google Ads Simplifies Reservation Video Campaigns On YouTube

Google now offers an easier way to set up reservation video campaigns on YouTube in Google Ads. To simplify reserved…

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SEO News

YouTube adds more formats for Video Reach Campaigns

Google has rolled out additional formats for Video Reach Campaigns (VRCs) for Efficient Reach on YouTube. VRCs can now be…

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SEO News

PPC Automation: A Complete Guide to Automating Ad Campaigns

There’s a way to spend less time managing your pay-per-click (PPC) ad campaigns while still getting a high return on…

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SEO

5 Ways Google Analytics Can Improve Your Digital Marketing Campaigns

What is Google Analytics? Google Analytics is a web analytics service offered by Google that tracks and reports website traffic.…

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SEO News

X’s key advertisers aren’t pausing campaigns – they’re walking away

X’s major advertisers have not posted on the platform in almost two weeks. Reports initially suggested that companies like Disney, Paramount, Lionsgate, Sony…

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SEO News

8 Best Social Media Campaigns to Inspire You in 2023

A social media campaign is a marketing approach brands use to promote their products and services on social media platforms.…

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