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What Google’s query matching update means for future PPC campaigns

“Today, we’re announcing updates for Search ads query matching and brand controls.” It’s been a while since one sentence from…

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SEO News

Google Ads Broad Match Enabled By Default For New Search Campaigns

Google now enables broad match by default when you create new search campaigns within Google Ads. Previously, this was not…

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SEO News

Google Ads makes broad match default for new search campaigns

Google Ads made broad match the default setting when creating new Search campaigns, a departure from its previous default of…

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SEO News

Google Ads unveils tCPA Insight Box for Demand Gen campaigns

Google Ads introduced a new tCPA (target Cost Per Action) Insight Box for Demand Gen campaigns, following a similar feature…

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SEO News

Google Ads shifts to Feed Labels for Shopping campaigns

Google Ads is automatically upgrading Shopping and Performance Max campaigns from Country of Sale to Feed Label functionality to match…

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SEO

Legal Considerations for Using User-Generated Content in Marketing Campaigns

Brands now find that user-generated content (UGC) is an extremely potent digital marketing tool. Trust is developed, clients are engaged,…

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SEO News

Google expands Audience Signal Targeting to App campaigns

Google quietly expanded availability of Audience Signal Targeting for App campaigns, a feature previously only available for Performance Max campaigns.…

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SEO News

Microsoft Advertising launches Property Center and expands Lodging Campaigns

Microsoft Advertising introduced Property Center, an evolution of Hotel Center, and made Lodging Campaigns globally available. Why they matter. These…

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SEO News

The 7 Best PPC Keyword Tools to Elevate Your Ad Campaigns

Selecting the right keywords for your pay-per-click (PPC) campaigns improves your ad targeting. And increases your click-through rates and advertising…

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SEO News

New tROAS Insight Box for shopping campaigns in Google Ads

Google has introduced a new tROAS (target Return on Ad Spend) Insight Box for Performance Max and Standard Shopping campaigns,…

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