Campaigns

SEO News

Media Planning: The Art of Setting Up Winning Ad Campaigns

Imagine this: Your target audience can’t stop talking about one of your ads.  Why? Because they all saw it at…

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SEO

Google Rolls Out AI-Powered Updates To Performance Max Campaigns

Google Ads is enhancing its Performance Max campaigns with new AI-driven features. These updates are focused on asset testing, video…

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SEO News

Are There 9,000 Google Ads Campaigns Created Every Second?

Thomas Eccel posted a guess, trying to figure out how many Google Ads campaigns are created in a timeframe. He…

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SEO News

How to make your display campaigns profitable

If you use display campaigns correctly, they can be profitable. The problem is that most people use them wrong, turn…

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SEO News

Google Ads to upgrade Video Action Campaigns to Demand Gen in 2025

Google Ads is merging its Video Action Campaigns (VAC) into the more versatile Demand Gen campaigns starting Q2 2025. This…

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SEO News

Google Ads unveils advanced performance planner for YouTube campaigns

Google Ads launched advanced “Performance Planner” plans, now including tailored strategies for YouTube campaigns, with a focus on Demand Gen…

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SEO News

Google Ads rolls out new promotions feature for App campaigns

Google Ads is quietly testing a new “Promotions” feature within App Campaigns, offering advertisers a fresh way to drive engagement…

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SEO News

7 ways to segment Performance Max and Shopping campaigns

When setting up Performance Max or Shopping campaigns, structure and segmentation are often among the first considerations. Your approach depends…

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SEO News

Enterprise PPC Success Checklist: Setting Your Campaigns Up For Success

There’s a lot of well-meaning PPC advice out there. This advice often finds its way to bosses/clients who ask, “Why…

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SEO News

Google Ads Will Not Pause Keywords In Paused Campaigns Or Ad Groups

As a reminder, Google Ads has begun pausing low-activity keywords that were created over 13 months ago and have zero…

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