Tag Archives: Broad

Why Google’s Broad Core Algorithm Updates Relate to User Intent – Here’s Why #266 – Perficient Blogs

By | October 21, 2021

Google’s broad core algorithm updates are all about understanding user intent and what queries mean in relation to that intent. If Google knows that, then they can identify which result will give users the best answer. In this episode, Duane Forrester, VP of Industry Insights at Yext, joins Eric Enge to discuss the relationship between Google’s broad core… Read More »

Rich Snippets, including review, how-to, and faq, can be impacted by Google’s broad core updates (and other major algorithm updates)

By | October 14, 2021

If you’ve seen a drop (or gain) of rich snippets during a broad core update, then overall site quality could be the reason. In this post, I’ll cover how this can happen, why Google’s evaluation of site quality matters, and I’ll provide examples of rich snippets volatility across sites (including review, how-to, and FAQ snippets). With the June… Read More »

Google’s July 2021 Broad Core Update – Rapid-fire Insights From The Summer of Two Core Updates

By | October 14, 2021

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Google Broad Core Updates and Image Search: Can core updates impact Image Search rankings?

By | October 13, 2021

Update: Google’s Danny Sullivan confirmed that Image Search can be impacted by broad core updates. That matches with what I’m seeing in the data, so it’s great to have that confirmation from Google. ——————– I was asked an interesting question on Twitter about broad core updates from Kenichi Suzuki. He asked if Google’s broad core updates could impact… Read More »

Google Ads Phrase & Broad Match Keyword Preferability & BERT

By | September 24, 2021

There is a ton to pack into Google Ads announcement that they named “matching the most relevant keyword to every search.” There is a change to both phrase and broad match keywords when they match are handled, what happens when they are not identical and how Google uses BERT to better match keywords to queries. Google said Google… Read More »