Tag Archives: Branded

5 Tips For More Engaging & Impactful Branded Travel Content

By | January 17, 2022

Branded content is a term that is thrown around quite a lot in marketing circles, but many people struggle to understand what it actually means. It’s likely that you’ve come across and engaged with plenty of pieces of branded content before without realizing it, both as a consumer and in a professional context. In the travel industry, in… Read More »

Google Branded Smart Car

By | October 27, 2021

Here is an interesting photo of a Google branded smart car, one of those tiny smart cars you can drive around. This one has the super G logo as the car logo, with the Google license plate and Googlers sitting on it. This was shared on Instagram recently and they wrote “the Google *****, back at it.” Is… Read More »

The Lost Art of Branded Queries

By | October 17, 2021

Searches without a brand name, otherwise known as unbranded or non-brand searches, have been on the rise since 2016, according to MomentFeed.[1] Brand searches can refer to the brand name itself; executives at the company, parent companies, or affiliates; initiatives; names of services or products; trademarks; and more.

Branded vs. Non-Branded Traffic: What’s the Difference?

By | September 15, 2021

Search campaigns have goals that can range from generating awareness, to driving traffic, to achieving specific conversion types. While the level of data we get in analytics and aggregated Search Console reporting has changed over the years, one constant is that for SEO and PPC we’re still focused on the specific keywords and terms that drive that traffic.… Read More »