Branded content is a term that is thrown around quite a lot in marketing circles, but many people struggle to understand what it actually means. It’s likely that you’ve come across and engaged with plenty of pieces of branded content before without realizing it, both as a consumer and in a professional context. In the travel industry, in… Read More »
Here is an interesting photo of a Google branded smart car, one of those tiny smart cars you can drive around. This one has the super G logo as the car logo, with the Google license plate and Googlers sitting on it. This was shared on Instagram recently and they wrote “the Google *****, back at it.” Is… Read More »
Searches without a brand name, otherwise known as unbranded or non-brand searches, have been on the rise since 2016, according to MomentFeed. Brand searches can refer to the brand name itself; executives at the company, parent companies, or affiliates; initiatives; names of services or products; trademarks; and more.
Search campaigns have goals that can range from generating awareness, to driving traffic, to achieving specific conversion types. While the level of data we get in analytics and aggregated Search Console reporting has changed over the years, one constant is that for SEO and PPC we’re still focused on the specific keywords and terms that drive that traffic.… Read More »