Tag Archives: Boris

What Is How-to Content and Why It’s Valuable From an SEO Perspective — Boris Wartenberg // Searchmetrics

By | November 20, 2021

 GUESTS & RESOURCES Episode Overview: This week on Voices of Search, Boris Wartenberg, SEO specialist at Searchmetrics, and Ben have a chat about the subtleties of crafting how-to content. With how-to queries amongst the leading Google searches, how can you pique your audience’s curiosity and address their learning needs? Boris explains what how-to content is and why… Read More »

Types of How-to Content: Videos, Text, Images, etc. — Boris Wartenberg // Searchmetrics

By | November 20, 2021

 GUESTS & RESOURCES Episode Overview: On the second instalment of how-to week, Boris Wartenberg, SEO specialist at Searchmetrics, and Ben continue their conversation about the subtleties of crafting how-to content. What are different types of how-to content and how can you utilize each format to support your audience in mastering skills? Want to make sure your content… Read More »

How How-to Differs Between Industries. Investing Content Is Not the Same as Rock Climbing Content — Boris Wartenberg // Searchmetrics

By | November 19, 2021

 GUESTS & RESOURCES Episode Overview: Boris Wartenberg, SEO specialist at Searchmetrics, and Ben continue their conversation about the subtleties of crafting how-to content. Your how-to content answers your audience’s questions and needs. As all industries are in search of distinct solutions, it is bound to differ between industries. Today, Boris and Ben discuss how to create industry-specific how-to… Read More »

Determining What Type of Content Is Best for Your Audience — Boris Wartenberg // Searchmetrics

By | November 19, 2021

 GUESTS & RESOURCES Episode Overview: Boris Wartenberg, SEO specialist at Searchmetrics, and Ben continue their conversation about the subtleties of crafting how-to content. How can you obtain relevant data and make the best of it to create high-performing how-to content for your audience? Want to learn how to conduct keyword research in Searchmetrics? Take an inside look… Read More »

Optimizing How-to Content — Boris Wartenberg // Searchmetrics

By | November 19, 2021

 GUESTS & RESOURCES Episode Overview: In the final episode of how-to week, Boris Wartenberg, SEO specialist at Searchmetrics, rejoins Ben to wrap up their conversation about the subtleties of crafting how-to content. After coming up with how-to content, how can you make sure it keeps performing? Boris shares insights on when and how to update how-to content.… Read More »