Tag Archives: Biggest

5 Biggest Things That Tank SEO in a Platform Migration

By | November 19, 2021

If you’ve ever had to do a platform migration, you know the challenges that come along with it. An SEO migration involves transferring search engine ranking, authority, and indexing signals to reflect a change in your website or website URL structure. It can be a tedious process and if not done correctly, can negatively impact your SEO. To… Read More »

From Black Friday to White Christmas: Biggest Sale Of The Year — Serpstat Blog

By | November 15, 2021

From Black Friday to White Christmas: Biggest Sale Of The Year Source link

Hreflang Implementation: The 10 Biggest SEO Misconceptions

By | November 4, 2021

Despite being introduced by Google ten years ago, many site owners still struggle with getting hreflang correct. Often, this is due to common misconceptions and the wishful thinking of developers. In 4 Reasons International SEO Fails, I highlighted the common challenges of duplicate content from websites across the portfolio and recommended leveraging hreflang to complement existing geo-targeting methods.… Read More »

5 Biggest SEO Risks in a Website Platform Migration

By | November 2, 2021

If you’ve ever had to do a platform migration, you know the challenges that come along with it. An SEO migration involves transferring search engine ranking, authority, and indexing signals to reflect a change in your website or website URL structure. It can be a tedious process and, if not done correctly, can negatively impact your SEO. This… Read More »

My Biggest SEO Marketing Mistake and How You Can Avoid it

By | October 23, 2021

September 30, 2020   |   Posted by Darrell Mordecai Confusion. That’s what I would call it. After looking at Google Analytics, sales were not up in any significant way. I got that sinking feeling you get when something just isn’t right. My biggest SEO win was turning out to be my biggest SEO mistake. How could this… Read More »

Google’s E-A-T: Busting 10 of the Biggest Misconceptions

By | October 21, 2021

E-A-T (Expertise, Authoritativeness, and Trustworthiness) is a concept Google first published in its 2014 edition of the Search Quality Guidelines. These guidelines are used during Google’s search quality evaluations, in which it hires thousands of quality reviewers who are tasked with manually reviewing a set of webpages and submitting feedback about the quality of those pages to Google.… Read More »

SEO Keyword Research: 15 of the Biggest Mistakes You MUST Avoid

By | September 12, 2021

You can’t talk about SEO without mentioning keyword research. It’s like eating a grilled cheese sandwich without the cheese. Most SEO marketing campaigns start with keyword research. (Or at least they should ?). To be honest, keyword research is stuck in the early 2000s, right next to Britney and Justin’s matching denim outfits. With 92.42% of keywords only… Read More »