What Is Smart Bidding in Google Ads? Smart Bidding refers to AI-based bidding strategies in Google Ads. Traditional bidding methods…
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This morning, Google emailed publishers using AdSense about new programmatic support next year. Starting in Q1 2024, Google is launching…
Read More »Google has released a new (well, newish) four-page PDF document named Testing value based bidding using Google Ads campaign experiments…
Read More »Advertisers have been encouraged to reevaluate their match type and bidding strategies to effectively optimize costs and maximize campaign performance.…
Read More »Google Ads has clarified its new “limited by bid strategy” indicator. Digital marketing expert Anthony Higman first noticed the pop-up…
Read More »PPC advertising can be a game-changing tool for small businesses looking to kickstart sales or increase brand awareness. Unfortunately, it’s…
Read More »As Google continues to push for automation, advertisers have gotten more creative about making updated best practices, including smart bidding…
Read More »Ginny Marvin, Google’s Ads Liaison, posted a Twitter thread with an explainer on Google Ads value-based bidding, VBB. Ginny wrote,…
Read More »Google has upgraded the capabilities of its Store Sales reporting and bidding to help marketers working on Performance Max campaigns…
Read More »Google announced that store sales reporting and bidding are now available across Performance Max Campaigns within Google Ads. This means…
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