bidding

SEO News

What is Smart Bidding? Everything You Need to Know

What Is Smart Bidding in Google Ads? Smart Bidding refers to AI-based bidding strategies in Google Ads.  Traditional bidding methods…

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SEO

Just In: Google To Support Programmatic Bidding For Limited Ads

This morning, Google emailed publishers using AdSense about new programmatic support next year. Starting in Q1 2024, Google is launching…

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SEO News

New Google Ads Value Based Bidding Guide

Google has released a new (well, newish) four-page PDF document named Testing value based bidding using Google Ads campaign experiments…

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SEO News

Why it’s time to reevaluate your match type and bidding strategy

Advertisers have been encouraged to reevaluate their match type and bidding strategies to effectively optimize costs and maximize campaign performance.…

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SEO News

Google Ads explains ‘limited by bid strategy’ status amid manual bidding concerns

Google Ads has clarified its new “limited by bid strategy” indicator. Digital marketing expert Anthony Higman first noticed the pop-up…

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SEO News

5 tips for effective PPC bidding on a budget

PPC advertising can be a game-changing tool for small businesses looking to kickstart sales or increase brand awareness. Unfortunately, it’s…

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SEO News

How non-retail advertisers can embrace value-based bidding in Google Ads

As Google continues to push for automation, advertisers have gotten more creative about making updated best practices, including smart bidding…

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SEO News

Google’s Ads Liaison Gives Explainer On Value Based Bidding

Ginny Marvin, Google’s Ads Liaison, posted a Twitter thread with an explainer on Google Ads value-based bidding, VBB. Ginny wrote,…

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SEO News

Google Performance Max adds Store Sales reporting, bidding

Google has upgraded the capabilities of its Store Sales reporting and bidding to help marketers working on Performance Max campaigns…

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SEO News

Google Ads Brings Store Sales Reporting & Bidding To Performance Max Campaigns

Google announced that store sales reporting and bidding are now available across Performance Max Campaigns within Google Ads. This means…

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