When I was at university in the early 1980s, psychology professor Robert Cialdini wrote “Influence: The Psychology of Persuasion”. Cialdini…
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Google Business Profile (GBP) performance metrics shed light on the diverse customer experiences happening across your brand’s various locations. Rio…
Read More »Want to learn more? See our latest in-depth analysis of Google Business Profile trends by vertical, and catch our 2023…
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Read More »Google Business Profile (GBP) performance metrics are an important piece of the local reporting puzzle. There’s great value in evaluating…
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Read More »Each month from late 2020 to December 2022, our team aggregated and analyzed Google Business Profile (GBP) performance data from…
Read More »Local consumer search behavior is fickle and fleeting. It’s largely influenced on a combination of key factors which may include…
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