I’m taking you behind the scenes of a particularly tough keyword research brief we tackled. I’ll break down our approach,…
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Universal Analytics (UA) sunsetted in July 2023 and has been replaced with Google Analytics 4 (GA4). With it went some…
Read More »Microsoft Advertising Editor has rolled out in-market audiences across all of its markets in EMEA, APAC, and LATM. The platform…
Read More »A well-crafted content strategy is a fundamental element for businesses to engage and expand their audiences. With so much being…
Read More »****: Aug 22, 2023 1:00 EDT (10:00PDT) Speakers:Eric Sutton, Head of Design & Content at Laurel RoadWayne Cichanski, Vice President…
Read More »This is a gentle reminder that on August 1, Google will remove similar audiences (or segments) from all ad groups…
Read More »Similar audiences have been a valuable tool for expanding prospecting efforts and improving the scale and quality of Google Ads…
Read More »Google Analytics 4 (GA4) comes with a more flexible audience builder and offers more advanced audience creation capabilities than Universal…
Read More »The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views…
Read More »What is an audience? In the sense of traditional marketing metrics, you’re probably thinking about building personas using demographic data…
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