Audiences

SEO News

How To Do Keyword Research For Very Specific, B2B Audiences (A Case Study)

I’m taking you behind the scenes of a particularly tough keyword research brief we tackled. I’ll break down our approach,…

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SEO News

The Definitive Guide to Google Analytics Audiences

Universal Analytics (UA) sunsetted in July 2023 and has been replaced with Google Analytics 4 (GA4). With it went some…

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SEO News

Microsoft Advertising Editor expands audiences to all markets

Microsoft Advertising Editor has rolled out in-market audiences across all of its markets in EMEA, APAC, and LATM. The platform…

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SEO News

Webinar: The art of winning audiences through content

A well-crafted content strategy is a fundamental element for businesses to engage and expand their audiences. With so much being…

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SEO

The Art of Winning Audiences Through Content

****: Aug 22, 2023 1:00 EDT (10:00PDT) Speakers:Eric Sutton, Head of Design & Content at Laurel RoadWayne Cichanski, Vice President…

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SEO News

Reminder – Google’s similar audiences are being removed

This is a gentle reminder that on August 1, Google will remove similar audiences (or segments) from all ad groups…

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SEO News

How to maintain targeting capabilities even without Google Ads similar audiences

Similar audiences have been a valuable tool for expanding prospecting efforts and improving the scale and quality of Google Ads…

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SEO

A Step-By-Step Guide To Creating Segments And Audiences In GA4 With Examples

Google Analytics 4 (GA4) comes with a more flexible audience builder and offers more advanced audience creation capabilities than Universal…

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SEO

GA4 Audiences: Not Just for Ads! — Whiteboard Friday

The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views…

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SEO

Search Audiences & User Intent: SEO’s Secret ****** | TechnicalSEO.com

What is an audience? In the sense of traditional marketing metrics, you’re probably thinking about building personas using demographic data…

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