In pursuit of “maximizing the power of search intent,” Microsoft Advertising revised its multi-channel strategy in February. However, not all…

The marketing funnel, otherwise known as the sales funnel or customer journey, is a path or way that potential customers…

What Is Facebook Audience Overlap? Facebook audience overlap is when two or more ads from a company’s campaign target the…

Microsoft Audience Ads has kicked off the fall with a series of new product updates. The tech giant said the…

YouTube has updated its analytics platform to provide enhanced audience insights. Creators will now have access to data analyzing membership…

Microsoft is launching two new automated bid strategies to help “advertisers reach their target audience with minimal effort”: Maximize conversion:…

Audience research is a vital part of marketing and advertising. By understanding the needs and pain points of the people…

Done well, app marketing can drive downloads of your product. It can also nurture a community of loyal users who…

Ever felt like your marketing efforts are getting lost in the digital noise? Well, here’s a secret ******: storytelling. It’s…

Google Analytics 4 has rolled out a new Audience report. Marketers can use this new feature to identify their most…