audience

SEO

How to Quickly Create Detailed Audience Personas on a Budget [Free Template]

Editor’s note: This guide was originally published in 2014. It has been updated for accuracy and to reflect modern practices.…

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SEO News

Audience Analysis: What It Is And How To Do It

What Is Audience Analysis? Audience analysis is the process of collecting, interpreting, and understanding information related to your target audience.…

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SEO

The Art of Audience Targeting: Tips for Reaching the Right People on Facebook

Audience targeting on Facebook is not only pivotal but also a strategic endeavour that can significantly propel your business to…

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SEO News

3 Instagram video ad tips to captivate your audience

Video content is hugely popular on Instagram, with up to 91% of users watching videos on the platform weekly. This…

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SEO

How Can Businesses Develop an Effective SEO Strategy Based on Their Target Audience?

Understanding the challenges, preferences, motivations and behaviors of a target audience is the key to a successful SEO campaign. In…

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SEO News

Microsoft’s Audience Network expansion: Higher CPCs, lower CTRs, no added value

In pursuit of “maximizing the power of search intent,” Microsoft Advertising revised its multi-channel strategy in February. However, not all…

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SEO News

How To Use SEO To Target Your Audience Throughout The Funnel

The marketing funnel, otherwise known as the sales funnel or customer journey, is a path or way that potential customers…

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SEO News

Facebook Audience Overlap Explained + Ways to Avoid It

What Is Facebook Audience Overlap? Facebook audience overlap is when two or more ads from a company’s campaign target the…

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SEO News

6 Microsoft Audience Ads product updates

Microsoft Audience Ads has kicked off the fall with a series of new product updates. The tech giant said the…

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SEO News

YouTube rolls out new audience insight tools

YouTube has updated its analytics platform to provide enhanced audience insights. Creators will now have access to data analyzing membership…

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