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Microsoft Advertising introduces Performance Max brand lists

Microsoft Ads is rolling out a new feature called “brand lists” for Performance Max (PMax) campaigns. It promises more control…

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SEO News

AI and Google advertising: What’s next?

AI is impacting every aspect of Google, including SEO and Google Ads.  In a recent article in Search Engine Land,…

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SEO News

How AI is shaping the future of ecommerce advertising  

No matter what products or services your ecommerce business focuses on, elevating the customer experience is the key to unlocking…

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SEO

The Future of Digital Advertising: Your Paid Media Playbook for 2024

Which digital advertising plays will your brand run in the coming year? Changes in consumer behavior, the regulatory environment and…

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Microsoft Advertising Launches Property Center

Microsoft announced Property Center for Microsoft Advertising and that lodging campaigns has expanded to more advertisers. This should make it…

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SEO News

Microsoft Advertising launches Property Center and expands Lodging Campaigns

Microsoft Advertising introduced Property Center, an evolution of Hotel Center, and made Lodging Campaigns globally available. Why they matter. These…

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SEO

BruceClay – 8 Ways PPC Services Take Small Business Advertising to the Next Level

Google estimates that “for every $1 a business spends on Google Ads, they receive $8 in profit through Google Search…

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SEO News

Google launches Google TV advertising network

Google is ramping up its connected TV advertising offerings with the launch of the Google TV network across over 20…

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SEO News

Microsoft Advertising To Automatically Import Google Ads Conversion Data

Microsoft sent emails to some Microsoft Advertising advertisers to let them know that if they have run an import from…

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SEO

The Ultimate Guide to Multi-Location PPC Advertising on Google Ads | seoplus+

Multi-location PPC advertising involves a complex set of strategies tailored to each locale a business serves. Unlike a one-size-fits-all approach,…

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