Google has added a “by owner” button to the local panel, the local business profile listing, within Google Search. When you click on it, it shows you the business description and Google Posts/Updates provided by the business owner.

I spotted this via Amy Toman who posted about this on Twitter, who wrote, “Ok, this is frustrating. I see an interesting new tab on mobile in GBPs, then 30 mins later, it’s gone. What you missed was a “By owner” tab that showed the business description, then GBP Posts (that weren’t otherwise visible). Ahh Google, always testing…”

Here is what I see:

Here is what Amy posted:

Ok, this is frustrating. I see an interesting new tab on mobile in GBPs, then 30 mins later, it’s gone. What you missed was a “By owner” tab that showed the business description, then GBP Posts (that weren’t otherwise visible). Ahh Google, always testing… 🙃 pic.twitter.com/Tci1mUTgWd

— Amy Toman 🐚🩴🐚 (@BubblesUp) June 27, 2023

We saw “by owner” before from Google Business Profiles but that was for images.

Forum discussion at Twitter.