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SERP News: Fewer Local Packs, Featured Snippets in Europe


Taking a Dip 

Considering that our Rank Risk Index measures fluctuations for over 10,000 domains, we take it seriously.
So when it spiked on April 3rd, thereby indicating substantial SERP fluctuations, we knew Google was up to something of some sort. Concurrent to the fluctuation on the Rank Risk Index we noticed that Local Pack results in the United States took a sharp dip on our SERP Features tool, thus corroborating our hunch that something was amiss. Like the Rank Risk Index, the dip was a one shot deal. By the next day Local Pack results shot back up and leveled off to its previous range of display results. 

SERP Features Tool Local Pack Chart April 3

SERP Dipping Dittos 

Being the SEO sleuths that we are, we decided to dig a bit deeper and see just how dynamic and meaningful this dip really was. I mean, maybe the dip was just a fluke and had no real correspondence to what we saw on the Rank Risk Index? Maybe, maybe not. We decided to run the data on Local Pack over some of the top performing countries for the feature. Turns out that yet again our hunch was correct. Using our Insight Graph we picked up the same dip in the UK, Australia, Canada, and Mexico. As indicated below, each country took a slight dip only to rebound and level off the very next day. Coincidence? In the world of Google algorithms is there really any such thing? 

Local Pack SERP Performance April in Various Countries

Double Dipping 

Local Pack wasn’t the only thing we saw taking a quick dive in the deep end. We saw an interesting trend in the US with regards to Carousels (Black), Images (Box), SiteLinks, and Related Search… they all went for a dip on April 6th. Like Local Pack, the features rebounded quickly, rising the very next day with each feature going in its own direction and on its own trajectory.

April 6 SERP Features Dip

While the fluctuations weren’t enough to set the Rank Risk Index off, we had our suspicions that something was yet again adrift. We set our sights on the UK to see if the 6th held any significant data there as well. What we found in return was undeniably interesting. Our Insight Graph showed up with two sets of data shifts appearing on the 6th. Like the US, there was a dip downwards when showing results for Ads, Events, and HTTPS. Conversely, SiteLinks, Carousel (Black), and Knowledge Panel shot upwards on the 6th.

April 6 SERP Features Spikes UK

While no one can possibly determine exactly what Google is up to, the performance of these features across two data dynamics (Google USA and Google UK) can’t be dismissed and is indicative that there was some sort of occurrence at Google. It’s interesting to note that a few folks over at WebMasterWorld also saw SERP changes that day, as was reported on Search Engine Roundtable.  

Ch-Ch-Ch-Changes 

 (Major Changes) 

We’d be remiss if we didn’t end our SERP Snapshot by humbly mentioning the SERP Features discovery that we made last week. Like we said, our SERP Features tool was working overtime, and in doing so found that Featured Snippets were appearing in countries across Europe where they previously were not (as shown by the Insight Graph below). 

Featured Snippets in Additional European Countries

See our blog post entitled Featured Snippets Come to Europe for a full report on the this SERP Features sighting.

Share Your SERP Day 

 

Did you notice any odd SERP performance last week? Did any SERP in any country seem out of the ordinary to you? We’d **** to hear what you saw. Share your thoughts with us, maybe they’ll end up as part of our next SERP Snapshot! 

 



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