Last updated on September 23, 2021.
It’s Olga from SEOSLY here. Welcome to episode #19 of the SEO Newsletter.
The weekend is almost here and I am bringing you the most important SEO news and SEO tips.
As always, I want to thank you for your very positive feedback regarding my newsletter and SEOSLY Pro. You rock!
👑 SEOSLY PRO
It’s been three months since I launched SEOSLY Pro which is my SEO project all about technical SEO and SEO auditing.
There are already 46 videos in the SEO audit video guide, 9 mini SEO video audits, 39 pro SEO tips, and more!
I want to invite you to give SEOSLY Pro a try. You don’t risk anything because:
- You can get the first month for $1
- There is a 30-day money-back guarantee for the second month
Why don’t you give it a try?
📰 TOP SEO NEWS
More information on how Google generates titles for web page results
“Thanks to your feedback, which has been much appreciated, we’ve further refined our titles system. Here’s more about what we’ve been doing and some additional guidance for creators.”
Changing a WordPress theme can impact rankings
John Mueller explains in the #AskGooglebot video that changing the WordPress theme can impact rankings as the change of the theme often involves a lot of changes to the website, its structure, speed, etc.
Unofficial Google search algorithm update from 9/9 till 9/12
As Barry Schwartz reports, there was an unconfirmed Google algorithm update over the last weekend. SEO tracking tools were showing a lot of volatility and there was a lot of chatter among SEOs.
🔎 SEO AUDITING
I invite you to check my extensive guides on SEO auditing.
Example technical SEO issues & how to fix them
15 examples of technical SEO issues together with tips on how to fix them and further explanations.
How to perform an SEO audit using Google Search Console
Here I’m showing you step by step how to audit your site with Google Search Console only.
Core Web Vitals Audit (35+ Steps)
A full Core Web Vitals audit checklist with explanations, examples, possible fixes, screenshots, and more.
On-Page SEO Checklist for 2021
The essential on-page SEO checklist (70+ items) that every SEO should always have at hand.
📍 LOCAL SEO
Google has now removed the site manager role or user rights level for Google My Business users. Now there are three levels; (1) primary owner, (2) owner, and (3) manager.
⚙️ SEO TOOLS OF THE WEEK
This issue of the newsletter is kindly sponsored by JetOctopus, an SEO auditing tool that I have recently added to my SEO toolkit.
It can crawl at the speed of 250 pages per second.
I strongly recommend you give JetOctopus a try. Thanks to my partnership with JetOctopus, my newsletter subscribers can get an extended 30-day trial of this awesome SEO crawler.
I also strongly recommend you watch this SEO Video Show episode where Julia Nesterets (CEO of JetOctopus) talks about this tool and how it came to be.
WP Rocket is the most powerful caching plugin in the world that requires no technical knowledge to set it up. Thanks to WP Rocket, I have a PSI score of 92/100.
☝️ SEO TIPS OF THE WEEK
And here are the SEO tips for you.
#1: Google does not differentiate between category, tag, filter, or search pages
Google’s John Mueller said in a video hangout that Google Search does not specifically differentiate and treat differently category pages or filter pages or search pages or tag pages from other pages.
#2: Google Lighthouse scores do not influence rankings
Your site may be all green or all red in Google Lighthouse. However, keep in mind that these are only lab metrics and they do not influence how the site ranks in Google. Any tricks to improve the Google Lighthouse metrics are basically a waste of time.
#3: Parameters in URLs don’t make links unnatural
This tip comes from John Mueller answering a question on Twitter. Basically, there is nothing wrong with links to URLs with parameters and it does not make these links unnatural.
#4: Google crawl rate setting needs a day to come into effect
Google’s John Mueller said on Reddit that if you want to slow Google from crawling your site (or speed it up), it can take about a day from when you set the crawl rate setting in Google Search Console for it to kick in.
🤓 DON’T MISS THESE RESOURCES
Tackling 8,000 Title Tag Rewrites: A Case Study
“I recently dug into over 50,000 title tags to understand the impact of Google’s rewrite update. As an SEO, this naturally got me wondering how the update impacted Moz, specifically.”
How to test your content site strategy for continued improvement
Forecasting, documenting, and analyzing your content initiatives can help grow your brand’s visibility and your skills as an SEO.
SEO Reporting: How to Develop Effective & Impactful SEO Reports
Learn to develop effective SEO reports to communicate your SEO processes results! In this episode of Crawling Mondays, Aleysa Solis invited Dana DiTomaso and Gus Pelogia to cover the must-do’s and dont’s on SEO reporting.
3 Ways SEO Has Changed This Year & What It Means for You
In today’s world, content alone will not win in Google’s SERPs. Learn the evolution of Google search and how to get to the top of rankings.
Top 8 Google Ranking Factors: What REALLY Matters for SEO
Which Google ranking factors matter most to your SEO strategy? Read about the ones that top our list and why.
What is SEO Log File Analysis? A Beginner’s Guide
Performing regular log file analysis helps SEO professionals better understand how their website is crawled and more. Learn the basics here.
📢 SEO JOBS
Please note that I am getting hundreds of messages and I am not always able to respond to all of you quickly. Please be patient. I will get back to you. I am doing my best.
See you next week!
Olga Zarzeczna is a senior SEO specialist with 8+ years of experience. She has been doing SEO for both the biggest brands in the world and small businesses. She has done more than 150+ SEO audits so far. Olga has completed SEO courses and degrees at universities, such as UC Davis, University of Michigan, and Johns Hopkins University. She also completed Moz Academy! And, of course, has Google certifications. She keeps learning SEO and loves it. Olga is also a Google Product Expert specializing in areas, such as Google Search and Google Webmasters.