SEO Jobs in Phoenix, AZ (2024 Case Study)

Recently, we researched 100s of job descriptions in Phoenix, AZ, to better understand SEO jobs in the area.

Here’s what we found out:

Key Takeaways

  • The average SEO specialist‘s salary is $56,613.
  • 73.9% of all SEO jobs in the area are full-time.
  • Some senior-level jobs offered a salary of $85k to $100k.

The Average Annual Salary for SEO Jobs in Phoenix is $56,613

After reviewing all the SEO Specialist job alerts and descriptions for Phoenix, AZ, our salary search determined that this location offers an average salary of $56,613. This is 11.6% less than the national average of $64,032.

Alongside this, some senior-level job titles offered a competitive salary of between $85k and $100k.

If you compare this to other areas in Arizona, such as Scottsdale, AZ, Gilbert, AZ, and Glendale, AZ, the salaries offered are somewhat the same.

Phoenix, AZ, Offers 41% More SEO Job Opportunities

We also found out that Phoenix, AZ, offered 41% more jobs compared to the national average.

These jobs mostly consisted of full-time roles:

Most of these jobs were on-site work locations. However, there were a few hybrid and remote opportunities.

These jobs came from top brands in the area, such as V Digital Services, Champions Group Holding, CGL Landscaping, RYNO Strategic Solutions, Red Mountain Weight Loss, and more.

66.1% of SEO Jobs in Phoenix, AZ, Require Mid-Level Experience

A lot of jobs also required mid-level work experience to be considered an “ideal candidate”:

As you can see, there are a few entry-level roles. However, there’s a limited number of senior-level roles.

It’s important to note, that the experience level can also come from related fields, such as a digital marketing specialist.

Almost 92% of All SEO Jobs in Phoenix Require a Bachelor’s Degree or Higher

Alongside the above, we discovered that most jobs require a bachelor’s degree or higher (for instance, a master’s degree).

Though there were some associate degree or lower (like a high school degree) roles, there weren’t many.

Top 5 SEO Skills in Demand in Phoenix, AZ

During our research on SEO jobs in Phoenix, AZ, we found a few skills in demand. These included:

  1. SEO (Search Engine Optimization): An understanding of SEO best practices regarding technical SEO, link building, local SEO, on-page optimization, Google Analytics, and SEO tools.
  2. Social Media Marketing: Experience in social media marketing and social media management.
  3. Keyword Research: Using and implementing keyword research to improve website performance, brand awareness, and website traffic.
  4. Performance Marketing: Knowledge in A/B testing and CRO to improve marketing campaigns and digital marketing strategies.
  5. Marketing Automation: Using automation features on tools like Google ads to improve website performance.

You also had a few less-demanded skills, such as content marketing, customer service, web development, and communication skills.


As you can see, in Phoenix SEO jobs present a good opportunity for those looking to enhance their SEO strategies and organic traffic skills.

They have a good mixture of SEO jobs, ranging from SEO analysts all the way to SEO coordinators.

Though SEO specialists’ salaries aren’t competitive (compared to other places in the United States), they offer a good entry point for SEO experts.

One last note: if this seems overwhelming, you should consider getting an SEO career mentor or learning an SEO training curriculum like Gotch SEO Academy.

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