Yesterday the rumors proved to be true as Google announced that it would be expanding Not Provided keywords to also apply to AdWords campaigns.
This is an attempt to keep search data more secure and protect users from any privacy leaks. It is suggested that in order to keep getting the data you need to optimize your AdWords, you should use ValueTrack which can allow you to add a parameter onto your URL to show you the specific keyword that triggered your ad.
This most likely won’t impact many users because most systems support it, unless you are only relying on Google Analytics for your data. If you were not aware and therefore not prepared, make sure to update your ads in AdWords.
Google says “Advertisers will continue to have access to useful data to optimize and improve their campaigns and landing pages. For example, you can access detailed information in the AdWords search terms report and the Google Webmaster Tools Search Queries report“.
Take a look at how Rank Ranger is working to find a solution to the Not Provided issue with our Market Reach Report.