Most Profitable Niches For 2023: Our List Of Top Selling Markets

If you’re pouring your energy into marketing niches with awful growth potential, you’re losing money. You may be losing more than you think.

The difference between niches that make money and those that don’t can be millions of dollars per month.

If you need help and want to improve your personal finance by building profitable online businesses, this guide will point you to the next step. Whether you’re an affiliate marketing beginner (or just looking for a new angle), you owe it to yourself to focus on the opportunities that will pay off in a big way.

In this comprehensive guide, you’re going to get an introduction to the year’s most profitable blog niches. For each one, you’ll learn what kind of products define them and what commissions you can expect from some sample advertisers.

With our expert guidance and insights, you can maximize your earning potential and build a successful affiliate marketing business in no time. So, let’s dive in and explore the most profitable blog niches of the year.

The Most Profitable Blog Niches

1. Weight loss


Losing weight is a goal for nearly all people at some point in their lives. That makes weight loss a market hardy and profitable to the tune of billions. Marketers in this top-selling niche make money by serving up everything from diet guides to supplements.

Sub niches and products

Weight loss for:

  • Women
  • Men
  • Teens
  • The moderately obese
  • The morbidly obese
Weight loss for problem areas:

  • Stubborn belly fat
  • Thighs
  • Upper arms
  • Double Chins
  • Chest (Men)
Weight loss programs:

  • Diet/exercise Ebooks
  • Atkins
  • Keto
  • Paleo
  • Weight Watchers
  • South Beach Diet
Foods and supplements:

  • Garcinia cambogia (RIP)
  • Acai berries (RIP)
  • Vitamins
  • Powders (shake mixes)

Expected commissions

There are many ways to make money in this profitable niche. What each conversion is worth to you depends wildly on your selling products.

Examples of profitable sites in the niche

Diet Doctor is a well-designed site in the weight loss industry. It focuses on the low-carb diet sub-niche.

Low carb is just one type of diet, but this site shows you how to make the most of that. The content connects to the needs of different people. Podcasts, meal plans, meal delivery services, and other partners help this online business make money.

2. Hosting/VPN

hosting vpn niche

Web services like hosting and VPNs are not only popular; they can also be very high-dollar. Those who can establish themselves can make money from this online business by scrapping with others for big commissions from enterprise businesses.

Myself included:

Sub niches and products


  • Subscription VPN access
  • Desktop privacy software
  • Mobile privacy software
  • Anonymous browsers

Expected Commissions

Many products and services in this niche are subscriptions. If you manage to get a sale, you can claim recurring commissions for years to come.

Advertiser Product Commission Estimate
TorGuard Anonymous VPN service 30% lifetime recurring
HideMyAss VPN Apps 40-100% new, 30-35% renewal
Hostgator Hosting services Volume-based compensation

Examples of profitable sites in the niche

VPN Mentor is a successful blog site in this profitable niche that carved out its place set with authoritative content. Named (and qualified) authors and richly-detailed reviews have helped this site establish credibility among savvy web service buyers.

3. Muscle/Bodybuilding


Bodybuilding has a dedicated fan base that isn’t afraid of dropping money to get those gains. When you enter this market, you can direct their dedication toward a range of different solutions that have (generally) high commissions.

Sub niches and products

Home bodybuilding programs:

  • Workout videos
  • E-books
  • Goal-tracking apps
Bodybuilding supplements:

  • Sports supplements
  • Testosterone boosters
  • Protein powders
  • Fat burning formulas

Expected Commissions

There are a wide variety of offers in this top-selling niche, including subscription services that can earn you recurring commissions.

Advertiser Product Commission Estimate
MI40X Private community, meal plans, memberships 75%
Testogen Testosterone boosters 40%
Stacklabs Whey protein powders 45%

Examples of profitable sites in the niche

Healthline is massive and massively-successful across many profit-making niche sites, including the fitness niche. To legally work in the space, they took on the expense of having every article reviewed by doctors, nurses, or other specialists.

4. Finance

Finance niche banner

They say you’ve got to spend money to make money. That may be why people in this profitable niche market are ready to snap up guides in the personal finance niche, books, personalized advice, and marketing tips.

Sub niches and products

Financial services:

  • Credit cards
  • Loan consolidations
  • Identity theft protection
  • Credit score monitoring
  • Personal finance advice
Trading services:

  • Mobile trading apps
  • Custom calculators
  • Financial tracking software
Financial advice:

  • Private newsletters
  • E-books and guides
  • 1-on-1 financial coaching
Making money online (MMO):

  • Passive-income guides
  • Multi-level marketing (LuLaRoe, Avon)
  • Foreign currency exchange (FOREX) platforms/guides

Check out our list of the best finance affiliate programs for even more ideas and opportunities.

Expected Commissions

Offers in this market can deliver great commissions, though success may depend on how well you define your audience. Trust can be hard to come by unless you’re speaking directly to a need.

Advertiser Product Commission Estimate
Lifelock Identity theft protection Up to $110/sale
USAA Bank Military financial services $25/lead
Ally Invest Savings & loans $25-50/lead

Examples of profitable sites in the niche

Nerdwallet is a great example of a finance niche site targeting all the signs of financial health. You can learn from their obsessively clean design and emphasis on providing answers before pushing merchandise. People want to learn, and this website delivers.

5. Male Enhancement

male enhancement niche

This niche has a lot of crossover with other men’s health markets, including other appearance-focused goods. For that reason, it’s a relatively easy topic to slide into existing sites that are serving those niches.

Sub niches and products

Erectile dysfunction:

  • Pharmaceuticals
  • Corrective devices
  • Guides
Hair restoration:

  • Pharmaceuticals
  • Creams & foams
  • Booking procedures

Expected Commissions

There’s a great variety of compensation schemes in this niche. Pills can be a reliable moneymaker, but generating leads for advanced hair loss or ED procedures is another profitable way to go.

Examples of profitable sites in the niche

GoodRx is a pharma-focused site connecting users to many popular medicines. It has a loyal base of visitors that come back for the site’s focus on money-saving coupons and offers.

6. Survival


This is a niche that has exploded over the last few years. Flip open any newspaper, and you can find out why it’s not likely to be going anywhere anytime soon. Whether it’s tools, food, or field guides, there are endless opportunities for an online business.

Sub niches and products

Outdoor Survival:

  • Camping gear
  • Durable tools and blades
  • “Bugout Bags”
  • Doomsday prepping supplies
Home Defense:

  • Specialty locks
  • Camera systems
  • Home/property alarm systems

  • Shelf-stable foods
  • Specialty storage containers
  • Canning/preservation supplies

  • Grow-your-own food kits
  • Hydroponic units
  • Solar power units

Expected Commissions

This niche doesn’t have the highest commissions, but many of the most popular goods in this niche cost hundreds to thousands of dollars.

Examples of profitable sites in the niche

SkilledSurvival takes its dramatic niche very seriously, and it’s a great example of just how many offers can live side-by-side in the same market. Everything from Army surplus ammo boxes to camping hammocks can be found here.

7. ******/********


******** is how some people prefer to make money online. Why not help them out? Some marketers avoid the ****** niche because of its rocky relationships with lawmakers, but those who have the nerve can claim a piece of a $50 billion market.

Sub niches and products

Online ****** games:

  • Bingo
  • Texas Hold’em
  • Roulette
  • Blackjack
  • Baccarat
Sports *******:

  • MLS
  • MLB
  • NFL
  • NBA
  • Horse racing
Geo-focused online ********:

  • UK
  • USA
  • China and Macau
  • Russia

Expected Commissions

Many ****** affiliate programs in this niche have lifetime commissions on sign-ups. A successful website can still be passively generating money for you long after you’ve moved your attention to other projects.

Advertiser Product Commission Estimate
Bet365 ****** games 30% revenue share
Cloudbet Sportsbook ******* 30% revenue share
Ace Revenue *****, video *****, slots Up to 45% Lifetime revenue share

Examples of profitable sites in the niche

PlayUSA is a successful site that may be powered by its focus on legitimacy. There are some scammy, under-the-table sites in this niche, and PlayUSA makes sure that people know this isn’t one of them. Informational content includes state-by-state legal guides.

8. Pets


Pet products have become one of the surprisingly powerful niche ideas, and it’s no surprise. Pet owners **** to pamper their pets, and they’re taking animal health more seriously. Sites that managed to take off have sold for hundreds of thousands of dollars.

Sub niches and products


  • Savannah cats
  • Bengal cats
  • Special diet cat food
  • Safety-oriented toys
  • Furniture (cat trees, beds, scratching posts)
  • Carriers

  • Dobermans
  • Yorkies
  • Pitts
  • training
  • German shepherds
  • Special diet food
  • Leashes and harnesses
  • Carriers for small dogs
  • Heavy-duty toys for larger dogs
Ferrets and Rodents:

  • Mice
  • Rats
  • Hamsters
  • Guinea Pigs
  • Cages
  • Hammocks
  • Exercise equipment

  • Budgies
  • Canaries
  • Parrots
    • Cockatiels
    • Parakeets
    • Macaws
    • Cockatoos

Expected Commissions

There are many general and focused advertiser networks in this niche (you can see our favourite affiliate programs here), but Chewy’s is recognized as a high-priority for most up-and-coming pet sites.

Advertiser Product Commission Estimate
Hepper Pet furniture, toys and accessories 12%
Chewy All pet supplies $15/referred customer
FurHaven Luxury beds 10%
Pet Pro Supply Co. Professional items for trainers, vets, and groomer 4%

Examples of profitable sites in the niche

Petlifetoday is a successful site that has similar metrics to sites that have sold for $500k. This niche is huge. However, large sites absorb a huge market share. People take the health of their pets very seriously, so pet affiliates will need to work to establish trust.

9. CBD


CBD is a rapidly growing market that is already worth $20 billion. Many of the companies in this top niche market have only been around for a few years, so there’s a chance to get in on the ground floor (before more stringent regulations hit).

Sub niches and products


  • Topicals/creams
  • Tinctures
  • CBD for pets (not kidding)

Expected Commissions

CBD Affiliate Programs are very competitive because they’re still building out. You can find some impressively high commissions with a little searching. However, expect that you’ll need to compete with more people as time goes on.

Advertiser Product Commission Estimate
JustCBD Lab-certified organic CBD 18%/sale
JoyOrganics Oils, capsules, tinctures 25%
CBDPure Oils and pet 40%

Examples of profitable sites in the niche

Natural Wellness CBD Oil is a successful affiliate site that speaks directly to people who are apprehensive about untested products. The content is focused on reviews that will reassure and illuminate the benefits for curious customers.

10. *****


As much as 30% of all search volume on the internet goes to ***** sites. These sites cover everything from online ****** and relationship niche to XXX entertainment.

The subject matter can turn some off, so there’s less competition than you’d expect for all that traffic. If you’ve got the stomach for it, it can be a massively profitable way to make money online.

Sub niches and products

Note: Video site subscription services are massive in this niche.


  • Straight
  • Gay
  • Group
  • Ethnicity
  • Kink

Expected Commissions

Advertiser Product Commission Estimate
CrakRevenue ******/***** video subs 5% + lifetime referrals
Affilaxy ****** Up to 50% of the revenue share
Mobidea Mobile-focused ***** offers 5%

Examples of profitable sites in the niche

The **** Dude knows exactly what people want. The site doesn’t emphasize design, but instead immediate access to whatever floats your boat. It’s just lists of links organized by every possible desire.

What To Do Next

whats next man on a laptop

Now that you’ve been introduced to the top 10 niche ideas, the offers that define them, and where to find some advertisers, you’re ready to start making money online.

You’ll want to start supplementing what you’ve learned here with a much deeper dive into your niche of choice. It’s not easy to break into every niche markets. Some will require you to build professional teams and be ready to respond to threats such as negative SEO.

tal logo

If you’re the self-reliant type who wants more than a 5-minute crash course into doing this right, The Affiliate Lab can help. Here, you can learn how to rank, monetize, and flip high-competition affiliate marketing websites.

Frequently Asked Questions

How do you find profitable niche markets?

You find profitable niche markets through Google trends research and testing. The list of the most profitable blog niches above is a good starting point. If you’re paying attention to what people are talking about, you can also focus on new and developing markets and be the first to leverage them.

How much does it take to compete in (X) niche?

It can cost thousands a month to compete for the top spots in a niche market. This budget includes experienced developers, content teams, and hosting costs. However, you can scale into most niche market ideas. Many people learn by doing operations as an army of one.

Is flipping the best way to profit from an affiliate marketing site?

Flipping is a good way to make money online from an affiliate marketing site, but it is not necessarily the best if you’re in a healthy money-making niche. If you have growth potential, you can keep increasing the website’s sale price while you make money from the sales.

Should you talk to a lawyer before entering ********/*****/Finance niches?

Yes, you should consult with a lawyer before advertising in strictly-regulated markets. This is especially true if you intend to work across national borders. In many cases, only a few consultations a year should keep you on the right side of the law.

Got Questions or Comments?

Join the discussion here on Facebook.



Matt is the founder of Diggity Marketing, LeadSpring, The Search Initiative, The Affiliate Lab, and the Chiang Mai SEO Conference. He actually does SEO too.


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