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How to Build a Strong Brand Moat With SEO


This specific page is a magnet for over 9,500 monthly visitors through organic search, ranking for more than 16,400 keywords, and holds an organic traffic value estimated at $42,400.

The cornerstone of Airtable’s success lies in its adept understanding and application of search intent, which fundamentally influences how people use search engines.

Airtable’s template page specifically caters to transactional search intent, attracting users poised to explore or utilize its templates.

This approach leverages the vast array of over 41,000 keyword variations related to “template,” ensuring that Airtable remains a top choice for searchers.

3. Attract high-quality backlinks from reputed sites

While the control over who links back to your content or mentions your brand remains limited, there are proactive measures you can take to attract quality backlinks.

These backlinks not only enhance your site’s authority but also drive meaningful traffic and improve search engine rankings.

Strategic outreach:

One of the most effective techniques for link building is outreach. And the success of outreach hinges on the unique value proposition of your content.

This process involves using Connectively (formerly HARO), ProfNet, Featured, and Help A B2B Writer.

When crafting your outreach pitch, it’s crucial to articulate clearly why linking to your content benefits the recipient.

Highlight how referencing your content could bolster the credibility of their own content, enriching trustworthiness and increasing organic traffic.

Guest posting on reputed sites:

Guest blogging stands out as an effective strategy for attracting backlinks, which is crucial for enhancing your site’s SEO performance.

One of the primary advantages is the opportunity to embed links back to your own website within the content.

These backlinks are invaluable for SEO, as they signal to search engines that the guest blogger’s site is a credible and authoritative source on the topic, potentially boosting its ranking in SERPs.

It creates a win-win scenario where you gain visibility and backlinks while publishers enrich their content offerings and credibility. This method underscores the importance of strategic partnerships and quality content.

Apart from building links, you also get:

  • Networking opportunities: Engaging in guest blogging facilitates the development of professional relationships with editors and blog owners, paving the way for future collaborations and opportunities to contribute to industry conversations.

  • Brand exposure: By showcasing their expertise on other platforms, guest bloggers can introduce their brand to a new audience, expanding their reach and visibility.

4. Make the most out of internal links

While the SEO community often highlights the critical role of external links in ranking and visibility, the power of internal linking should not be underestimated.

Internal links are entirely within your grasp to manage and optimize, presenting a unique opportunity to shape your site’s authority and user experience.

Internal linking is not just about connecting pages; it’s about guiding both search engines and users through your website’s hierarchy.

Carefully planning your internal link structure, you can highlight the relationships between your content pieces, distinguishing pillar content from supporting cluster pages.

For example, you have published a new review of hiking boots on your outdoor lifestyle blog.

Integrating an internal link early in this content to your foundational pillar page about outdoor apparel and gear accomplishes two pivotal goals:

When you link to the pillar page, you signal to search engines the priority and relevance of your pages.

This strategic internal linking maps out a clear content hierarchy, enabling search engines to understand which pages serve as the core pillars of your site’s content and how other pages relate to these key topics.

Moreover, this approach to internal linking supports a more cohesive content strategy, where each piece of content not only stands on its own merit but also contributes to the overall narrative and authority of your site on its core topics.

5. Foster trust and credibility through reviews

Online reviews play a pivotal role in shaping the reputation of brands and products, significantly influencing consumer behavior and business outcomes.

A brand known for its high-quality offerings naturally elevates its standing among consumers. This direct link between positive reviews and brand perception underscores the importance of a strong online presence.

A survey report by Moz reveals that “96% people read reviews and 86% of consumers find reviews a major decision-making factor.

This confirms that online reviews play a crucial role in enhancing your brand’s presence, engaging customers, and building their trust.

They are essential to advocate for the quality of every product listed on your website. So, encouraging more high-quality reviews on your site is always beneficial.

6. Enhance user engagement to strengthen the brand signal

Google values user engagement more than any other factor for ranking web pages in its search results.

This emphasis on user engagement as a ranking signal indicates that Google rewards websites that satisfy and engage users, aligning closely with their search needs.

Websites that excel in these areas receive higher rankings, making them more visible to future searchers. There are several ways to increase user engagement for SEO:

  1. Adding feedback widgets: Implementing feedback widgets on your website or conducting reader surveys can provide direct insights into your audience’s preferences. This feedback is crucial for continually adapting and improving your content strategy to meet the needs and interests of your readers.

  2. Incorporating live support: Live support offering is a game-changer for providing immediate assistance to your customers. It stands out as the most efficient way to engage users, swiftly addressing their concerns.

    This immediacy not only reduces the volume of incoming support inquiries but also significantly enhances customer satisfaction and loyalty, which can lead to increased sales.

  3. Enhancing UX/UI: The key to a successful digital platform lies in its user experience (UX) and user interface (UI). Prioritizing a website design that is not only aesthetically pleasing but also easy to navigate ensures a seamless user experience.

    A well-organized site with straightforward navigation, coherent information architecture, and user-centric features is essential for keeping users engaged and satisfied.

  4. Website architecture and navigation:The structure of your website — how its pages are interconnected — plays a crucial role in both search engine optimization (SEO) and user experience (UX/UI).

    A well-thought-out site architecture allows for easy discovery and indexing by search engines like Google while also enabling users to find the information they need without hassle.



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