We know Google has demoed some of its ads for the new Google Search Generative Experience but now some are seeing a new ad format in the Search Generative Experience in the wild.

Jeannie Hill shared a screenshot of her seeing ads above the AI-generated answer in the Google SGE user interface – she shared the screenshot on Twitter – you can click on it to enlarge:

You can see some of the ad designs for Google SGE here but so far we have not seen ads above or within SGE results, not until now.

Same 👍🏻 pic.twitter.com/xpOBNTXZhN

— Andy Simpson 🇬🇧 (@ndyjsimpson) August 3, 2023

Forum discussion at Twitter.