Faces Case Study

Within twelve months, we increased organic traffic to the website by 334%, from 29,778 sessions in August 2021 to 116,658 sessions in August 2022. Improved international targeting aided even more impressive results for Arabic landing pages, which grew 629% from 10,826 sessions in August 2020 to 78,973 sessions in August 2022.
The SEO campaign generated AED 5,620,304 in revenue from just AED 154,306 in agency fees – this is a 3,643% return on investment. By August 2022, FACES’ made AED 39.10 for every AED 1 invested in SEO, a 3,900% ROI.


  • Restructured the site from subdomain to country/language sub directories
  • Improved search UX of categories
  • Link building outreach in Arabic and English
  • Meta templates for site-wide optimization
Faces Website

The FACES website suffered from complex infrastructure, which accumulated over time when multiple subdomains and technologies got added. Our priority was to migrate multiple geographic subdomains to a single root domain with a subfolder structure and consolidate the technology to a single CMS; Salesforce Marketing Cloud.
Our goal was to simplify crawling and indexation, minimize technology bloat and fortify ranking signals upon a single subdomain. With the subdomain migration completed, we focused on driving link equity to the new country-language subfolders via internal and external links.
Our next focus was enhancing bottom-funnel search traffic through improved category page UX and content while using templates to optimize tens of thousands of product pages at scale.

“The growth we have achieved in the past 12 months has been phenomenal. Organic traffic, transactions, and revenue have increased massively.”

Faheem Ahmad

Faheem Ahmad

Performance Marketing Manager


Source link

Related Articles

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Back to top button
Social media & sharing icons powered by UltimatelySocial

Enjoy Our Website? Please share :) Thank you!

New Social Bookmarking Site Lists 2023

We will update more Social Bookmarking lists soon. Visit all our social bookmarking sites' pages regularly..

New Social Bookmarking Sites List,
USA Social Bookmarking Sites,
UK Social Bookmarking Sites,
Netherlands Social Bookmarking Sites,
Top USA Social Bookmarking,
Alexa Traffic Social Bookmarking Sites,
High DA Social Bookmarking Sites, and
High DR Social Bookmarking Sites.

Submit your Website