Category Archives: SEO News

How to test your content site strategy for continued improvement

By | September 16, 2021

Assessing the effectiveness of your content strategy is an integral part of growing your organic visibility as well as furthering your skills as an SEO. Techniques like forecasting can help you estimate the value a new piece of content or site change may generate for your business, but failing to record the real-life performance associated with those changes… Read More »

11 Things You Must Know About Google’s 200 Ranking Factors

By | September 16, 2021

Keeping up with Google ranking factors has never been more challenging. Google is updating its algorithm at unprecedented rates. Something that didn’t impact search rankings yesterday might be a significant ranking factor today. The opposite is also true. Ranking factors are not set in stone. On top of that, the amount of misinformation you have to sift through… Read More »

Google Search Survey Via Notification

By | September 16, 2021

We’ve seen Google ask searchers if they were or are happy with the search results. But I’ve never seen Google send a push notification to a searcher, after a search was done, asking them if the search was helpful. @SeoKristal received one the other day that asked her “how helpful was Google?” She shared a screenshot of it… Read More »

3 Ways SEO Has Changed This Year & What It Means for You

By | September 16, 2021

The phrase “content is king” emphasized by SEO professionals in the past is no longer the case. It’s been an active year for Google. Multiple updates over the past three months have led to significant changes in how SEO and companies manage the quality of their website. On September 8, I moderated a sponsored Search Engine Journal webinar… Read More »

Google Maps Local Listing Overlay Image Carousel

By | September 16, 2021

When you go to Google Maps on desktop and place your cursor over a business listing, Google will overlay more details on that business. If you then move your cursor over the business images, you can navigate through the images in a carousel format. Here is a GIF of it in action for my business: I don’t believe… Read More »

Google Hotel Search Results Drops Visit Website Button

By | September 16, 2021

Google has dropped the “website” button in the Google hotel search listings. Previously, if you clicked on a hotel listing, the listing detail page would show a “website” button. That button would take you to the hotel’s website landing page, to potentially book there. But as of yesterday, the button seems to have gone missing. Maybe it is… Read More »

Google Aims To Make Search Help Documentation Clearer & Direct

By | September 16, 2021

Google’s John Mueller said that the search company has been working towards providing more “clear guidance” with its help document. This is as opposed to more “handwavy” types of documentation. John said on Twitter “We’ve been trying to move away from handwavy “it would be nice if you did X” docs and more towards clear guidance (“If you… Read More »

Google: Changing WordPress Themes Can Impact Rankings

By | September 16, 2021

Google’s John Mueller said in one of his #AskGooglebot short video answers that changing your WordPress theme can directly impact your rankings in Google Search. It obviously depends on what is changing with the website when you change the theme, but in general, it can impact your Google rankings. Here is the video: John first said that often… Read More »

GooglePlex Walking Building Bridge (Pathway)

By | September 16, 2021

Here is a photo I spotted on Instagram recently from the GooglePlex, the main Google headquarters in Mountain View, California. This is of a walking bridge connecting some of the buildings together. The person who posted this on Instagram called it the “pathway” – the question is, the pathway to what? The secrets of the ranking algorithm? This… Read More »

What is SEO Log File Analysis? A Beginner’s Guide

By | September 16, 2021

Why are log files important for SEO? For starters, they contain information that is not available elsewhere Log files are also one of the only ways to see Google’s actual behavior on your site. They provide useful data for analysis and can help inform valuable optimizations and data-driven decisions. Performing log file analysis regularly can help you to… Read More »