Google, during some of the verification workflow with your Google Business Profile may ask for your BBB, Better Business Bureau, listing page. Google is asking to provide a link to your company information the Better Business Bureau. This is presented when you are requesting help with a verification issue in Google Business Profiles.

This change was spotted by Ben Fisher who posted on Twitter, “New: Google Business Profile asking for BBB link in assistive help flow, and even more questions.” “I guess GBP trusts BBB a lot! Which is strange in some cases,” he added.

Here is his screenshot:

In terms of BBB and organic web rankings, Google has said it doesn’t use it or care about it. But local SEOs historically felt having a BBB listing is important for local aspects.

Forum discussion at Twitter.