The stats are not deceiving. About 70% of search engine results can result in clicks of any of the items that are placed on SERPs. If you do not engage in an SEO plan, you might be losing out on a lot of the traffic that is coming to your site.

In addition, if you optimize your website for search engines, it will improve its usability and trustworthiness, all of which will boost visitors to your website.

Google Analytics can now monitor vital information about your visitors, especially now that you are receiving more visits.

Discover which browsers they are using, what key terms they are using, what technologies they are using, their geographic location, the days and hours when they are more active, how much time they spend on a page, and so on.

Using this knowledge, you will be able to identify your target market, fine-tune your advertising, and develop tactics that are based on facts rather than informed assumptions.

The more your understanding of your clients, the better product or service you can deliver, and the greater your return on investment.

SEM is no longer a choice for companies who want to be competitive, expand, and get a return on their investments. However, it is merely one component of the whole puzzle.

If your website does not provide relevant content, regardless of how much money or effort you spend on SEO, it will be a waste of time and money. Content will always reign supreme.

In combination with other vital marketing tools, SEO will increase exposure, traffic, credibility, and brand recognition, as well as provide significant information into consumer behavior and behavior patterns.